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Category: Commentary

Commentary; our thought leadership, newsletter notes and long form pieces.

This Week in Native Ads

This Week in Native Ads 10/17

  Campaign of the Week: Art of the Thrill We remember the thrills. The moments that make our hearts beat faster and adrenaline run: the first kisses and game-winning home runs, the mountaintops and graduations. But they’re fleeting. They happen, and then they’re gone. In these digital days, though, it’s becoming clear those high points don’t just leave an impression in our memories—they ripple throughout our bodies too. Our lungs and hearts no longer only serve… Continue reading

Ben Young
Ben Young
October 16, 2014
This Week in Native Ads

This Week in Native Ads 10/10

  Campaign of the Week: How Apps Might Change Your Swing In October of 1984, the historically great 104-game winning Detroit Tigers took on the San Diego Padres and their historically dreadful brown and orange uniforms in the World Series. It was a brutal mismatch that the Tigers exploited as ace Jack Morris pitched two complete games and star outfielder Kirk Gibson pounded two home runs for five RBIs in the decisive Game 5. If… Continue reading

Ben Young
Ben Young
October 9, 2014
This Week in Native Ads

This Week in Native Ads 10/03

  Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising are… Continue reading

Ben Young
Ben Young
October 2, 2014
This Week in Native Ads

This Week in Native Ads 09/26

  Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die, the comedy website founded by comedian Will Ferrell. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes from… Continue reading

Ben Young
Ben Young
September 25, 2014
This Week in Native Ads

This Week in Native Ads 09/19

The clear theme this week is disclosure, with a few articles providing different views. We’ve shared them and included a short write up on our yet to be released study.   Campaign of the Week: 6 Steps to Fewer, Shorter and More Efficient Meetings Few aspects of corporate culture are more widely disliked and ridiculed than intra-office meetings. Employees, for the most part, feel that they’re tedious. Managers openly complain about their ineffectiveness. The worst part about… Continue reading

Ben Young
Ben Young
September 18, 2014
This Week in Native Ads

This Week in Native Ads 09/12

Campaign of the Week: Hartford Man Offers Haircuts In Exchange For Hugs In some ways, Joe Cymerys is one of the richest men in the world, but his wealth has nothing to do with money. Although he was an accountant for decades, his most successful years have been spent giving homeless men free haircuts in exchange for hugs. Source: Huffington Post Why we like it: A heartwarming story, followed up by clear… Continue reading

Ben Young
Ben Young
September 11, 2014
This Week in Native Ads

This Week in Native Ads 09/05

Campaign of the Week: Watch This Dyson Tackle Serious Messes with Satisfying Ease There’s definitely something satisfying and stress relieving about conquering a mess. Dyson’s DC59 Motorhead is the perfect sidekick to battle domestic chaos. For that instantly gratifying, cathartic experience of watching a dirty disaster transform into a clean home, check out these GIFs showing the DC59 Motorhead in action. Warning: this cordless vacuum’s powerhouse moves can be mesmerizing. Source: Gizmodo Why… Continue reading

Ben Young
Ben Young
September 4, 2014
This Week in Native Ads

This Week in Native Ads 08/29

Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely (end of summer), actual utility – people are thinking about what to do in the long… Continue reading

Ben Young
Ben Young
August 28, 2014
This Week in Native Ads

This Week in Native Ads 08/22

Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right strategy for the brand, they tap in to a business audience at… Continue reading

Ben Young
Ben Young
August 21, 2014
This Week in Native Ads

This Week in Native Ads 08/15

Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising.   Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses.   Quote of the Week:  … Continue reading

Ben Young
Ben Young
August 14, 2014