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Category: Commentary

Commentary; our thought leadership, newsletter notes and long form pieces.

This Week in Native Ads 03/06

  Campaigns of the Week: Report: Average Person Spends 18 Hours Standing At Bar Deciding What To Drink Explaining how the decision-making process is complicated by the often wide variety of available options, a report issued by the University of Maryland Tuesday concluded that the average person spends approximately 18 hours standing at the bar agonizing over what to order every time they go up for a drink. Why we like… Continue reading

Ben Young
Ben Young
March 5, 2015

This Week in Native Ads 02/27

  Campaigns of the Week: Finding Understanding Without knowing anyone, Sherylynn went to a deaf meet up at Starbucks, where she found a new community that changed her life. Why we like it: This is a heart warming story, whether a native advertisement or simply a youtube video. Starbucks has used this existing piece of content for a subtle yet very effective campaign. Source: AdWeek   Target and Imagine Dragons at the Grammys… Continue reading

Ben Young
Ben Young
February 26, 2015

This Week in Native Ads 02/20

  Campaign of the Week: Tax Tips On 1095A Forms From H&R Block Of Rome And Boonville NY It’s tax season once again and this year we want to provide as many tax answers as we can. We’ve teamed up with our friends at H&R Block of Rome and Boonville to provide helpful tax tips. Why we like it: An example of niche (country music) and local sponsored content. Great timing. We also like… Continue reading

Ben Young
Ben Young
February 19, 2015

This Week in Native Ads 02/12

It you’re in New York please join us for our first Native Ad Talks, this time on amplification. -Ben Campaign of the Week: Can We Guess Where You’ll Be In 10 Years? What does the future hold… This trip into tomorrow courtesy of the BMW i3. Why we like it: BMW extends their successful Super Bowl campaign with a quirky quiz on BuzzFeed.  A great way to get more publicity after the big event by further… Continue reading

Ben Young
Ben Young
February 12, 2015

This Week in Native Ads 02/05

Campaign of the Week: Hands-On Learning and Mentorship Are Encouraging More Women in the STEM Pipeline The movement to engage girls with the sciences is gaining traction across the nation—and laying the foundation for a stronger economy.  STEM (science, technology, engineering and math) Why we like it: Chevron launches their new campaign supporting young women into the STEM pipeline.  A great endeavor broadening the knowledge of future career opportunities for women. Source: The… Continue reading

Ben Young
Ben Young
February 5, 2015

This Week in Native Ads 01/30

It’s a bit longer than normal, that’s because there’s a bit on! We’ve also started to share more, you can see some of our content at the bottom. -Ben Campaign of the Week: Ballantine’s Presents INSA’s Space GIF-ITI Inspired by our founder, George Ballantine, we believe in celebrating the men and women that stay true and leave an impression on everything they do and everyone they meet. Each Stay True Story captures individuals as they bring their… Continue reading

Ben Young
Ben Young
January 29, 2015

How to enhance your native ad product, in response to: DigiDays Publishers Hack the CMS

I enjoyed reading Lucias post over on DigiDay talking about how publishers are hacking the CMS, she talks about early adopters The Atlantic have transitioned over to programmatic ad serving type models whilst some like Hearst are sticking with the CMS. The long term play is that yes Publishers will have to swap to an ad serving like model. The reason being is, that once brands have the idea that they can bring programmatic and ad thinking… Continue reading

Ben Young
Ben Young
January 26, 2015

This Week in Native Ads 23/1

Campaign of the Week: Yaron Galai – the man who decides where you’ll browse to from here Yaron Galai understood that advertising on the internet doesn’t work, so he reinvented it as recommendations to “other articles that may interest you”. His company, Outbrain, directs traffic flow and our perspective from article to article, and it’s already worth a billion dollars. Now on his way to an IPO which will be his second massive exit, Galai explains to… Continue reading

Ben Young
Ben Young
January 22, 2015

This Week in Native Ads 16/1

Campaign of the Week: Time Inc. Tries Out New Digital Strategy with Curated DIY Site Time Inc., the nation’s largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy. The new site, called “The Snug,” is aimed at millennials and is part of a Time Inc. strategy to publish digital-only sites that pull in content from… Continue reading

Ben Young
Ben Young
January 15, 2015

This Week in Native Ads 12/19

Thanks so much for subscribing, we hope you’ve had a great 2014 and look forward to 2015. -Ben & team   Campaign of the Week: 10 Emoji Greeting Cards That Will Get You Through The Holidays Everything can be said better with emojis. Why we like it: AT&T is a social brand, bringing that through to Christmas Cards is a great idea, simple nice execution and timely. Source: Buzz Feed… Continue reading

Ben Young
Ben Young
December 18, 2014