Ben Young
Ben Young
January 12, 2017

Axios kicks off this week with a fresh start and smart approach to native. I like this, a well-curated site and content will attract advertisers. Take a look at the campaigns of the week, increasingly we’re seeing more and more brand integration, to brand safe environments. Whether it’s a hub or email.

Notable Stories this Week

Campaign of the Week

  • Chase on Meridian. Keep in mind this whole site is a content hub created by Vox. Talking travel, for their travel credit card. Smart. We know from Nudge benchmarks that article + video drives high purchase intent.
  • Cooley on Dan Primack. Simple supporting of the new Axios newsletter, but also content integration slotted in as a story. I love this as a format.

Datapoints of Note

Trends to Watch/Bleeding Edge

  • Native content slipping into email, email is just a customized feed of content.
  • Transparency is the hot topic, UK startup Telemetry (previously valued at hundreds of millions) disappears from the radar.
  • And challenges with SnapChat.
    With brands seeking safe environments and needing measurement, transparency will continue to drive the narrative through 2017. Those that are proactive will get an early leap on the market.

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