Category: Commentary

Commentary

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund

February 13, 2018

This Week in Native Ads

This Week in Native Ads 2/9

And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here. I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more. This week we’ve seen how fast a business can unravel, with Newsweek uncovered for ad fraud. Nuts. But a cautionary tale. We’ve just had our inaugural content dinner, with a… Continue reading

Ben Young

February 9, 2018

This Week in Native Ads

This Week in Native Ads 2/2

Just in time for #BrandBowl52 we’re passing off This Week in Native Ads to Ari Levine, who joined Nudge at the end of 2017 as our CRO. We considered a press release, but figured this would be a bit more Native to Nudge. Ta, Ben (Tap, tap on the mic) Hello, friends of Nudge and fans of Content Marketing, I’m incredibly excited to have joined Ben and the team Nudge, in our mission to… Continue reading

Ben Young

February 1, 2018

This Week in Native Ads

This Week in Native Ads 1/26

We’re t minus ten days from the Super Bowl, popularly known in our industry as branded content day. Nudge data supports this, with higher than normal engagement on branded content on the day of. More to follow on that next week. Notable stories this week The True Origins of Branded Content > a bit of fun. Adsense now has an option to auto style their native ads. Continue reading

Ben Young

January 26, 2018

This Week in Native Ads

This Week in Native Ads 1/19

The newsletter has grown quite a bit in the last six months. ? However, some of the new folks don’t necessarily know what Nudge does. Quick pitch from me then, Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. It provides transparency and intelligence for brands seeking to understand, optimize and maximize return on their content investment across multiple publishing partners. Nudge provides verified measurement to empower publishers to drive revenue… Continue reading

Ben Young

January 19, 2018

This Week in Native Ads

This Week in Native Ads 1/12

Hello 2018 and a happy new year to you! The big news as of right now, is the Facebook announcement: to focus the feed on people shared & created content. Sending publishers into a tizzy. The outtake, as Casey Newton puts, we’re about to find out who has audiences vs traffic. i.e. who has a loyal following and will actually seek them out. A few other outtakes: – Facebook traffic quality has… Continue reading

Ben Young

January 12, 2018

This Week in Native Ads

This Week in Native Ads 12/22

The final Friday of 2017! As you’re reading this, I’ll be nearing the coast of New Zealand, where the weather looks to be pleasantly sunny. For your Friday ‘lite’ reading, we shared The Best Native of 2017. ^ The defining difference this year is what I touched on in Poynter, native is growing up and getting slick. It’s real, it’s competitive and 2018 is going to be the time to… Continue reading

Ben Young

December 22, 2017

This Week in Native Ads

This Week in Native Ads 12/15

It’s Friday and things are starting to unwind, check out the best Christmas ads of 2017 (there is a NZ piece in there you should watch). In Nu-zee-land we even liked it.   Notable Stories this Week Google warns of widespread video ad fraud, estimating $1.27b due to inventory impersonation by bad actors. ^ I like where these market trends are going, if the industry can get ahead of fraud,… Continue reading

Ben Young

December 15, 2017

This Week in Native Ads

This Week in Native Ads 12/8

The sprint towards the end of the year has speed up this week – making for a quieter week. I love the stance that Patagonia has taken, in that brands need to stand for something – and internally we were talking about how ‘safe’ everyone tends to play it. Agree/not agree with them, at least they’re a stance. Content. Notable Stories this Week CNN releases research… Continue reading

Ben Young

December 8, 2017

This Week in Native Ads

This Week in Native Ads 12/1

Welcome back, it’s been a rich week of news post Thanksgiving. The thing about news is, it’s the in-between chats, the coffee chats, the catching up after work, the sly tweets. That chit chat is around VC funded pubs, finding their stability. Timeless advice I once received, play to your strengths, what is it only you can do? I think we’ll see the pubs that win this round, leaning in to that. You know what, Buzzfeed has a… Continue reading

Ben Young

December 1, 2017