This week’s edition is a little late – I shifted house yesterday so got caught in that madness. The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks. In the office pool I have Belgium & Croatia, so if you’re yet to get behind a team – here’s a couple. 🙂 Also, word is, valuations are jumping with the AT&T approval, lets see how this changes the… Continue reading
If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards… This week, the trend is, GDPR is here now, what do we do about it? Notable stories this week Does programmatic advertising need a rethink? A thought provoking piece on where to next in a post-GDPR world. Your Phone is listening and… Continue reading
We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech. We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what native means in all of this. Thanks to all who came along, hope to catch you at the next one. Notable stories this week New York Media,… Continue reading
GDPR edition! We all survived? I’ll spin up VPN today and have a browse. I attended the Silicon Alley Golf tournament yesterday, met some great people, thanks to Darren Herman and team for putting on a good show. They have an upcoming tennis event in July so keep an eye out. I also attended the IAB Content/Native Summit call this week and the DigiDay Plus event. All round, there appears to be confidence of calmer waters in 2019. Notable stories this week… Continue reading
Gustaf is presently in Sweden, reminding me how great summer is. Hmmm I’m seeing a lot more rain than sun this week. This week is relatively quiet on the news front, which is a nice change from the last few weeks – so I’ll do it justice and keep it short. Notable stories this week Hearst announces Hearst Data Studio, an internal 20 person team that gives advertisers additional… Continue reading
I’ve been lapping up the sun the last week here in New York. We see Samsung beginning to sell ads direct AND this post by Joe Lazauskas, around media companies copying marketers and marketers are copying media companies. Everyone is competing for attention, so it makes sense that everyone becomes a media company. What is curious is the trend, of everyone opening a studio to provide service/content around their tech driven ads OR companies selling their own ads. Continue reading
Given I missed a couple of weeks, this is a bigger edition, I’ve worked to make it as impactful as possible. This week in conversations, the balance between technology & service has come up a bit, our industry is often the first disrupted by technology – and everyone is feeling it. This is the new world, how can technology companies work with their service partners more effectively? And vice versa. It’s a partnership eco-system, neither can exist without the… Continue reading
It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d up a form. Notable stories this week The Players’ Tribune, whilst… Continue reading
It’s Friday! Last night we hosted our second content dinner of the year. Thank you to all who came along. With a content studio bias in attendance, some observations; Everyone has a content studio at this point. Cheaper ‘viral’ sites can be distracting advertisers from real value. Brands aren’t adopting long term programmes as much as they should. This offsets setup cost but also allows for experimentation. The value chain from advertiser through publisher are stretched /= everyone needs… Continue reading
A post on maximizing every dollar of your content investments Nothing irritates me more than wasting time or money. Hence – Nudge. In 2017 Nudge measured 1000+ campaigns, each involving a different brand and content creator, which gives us a unique view into what delivers results and what does not. These are some tactics informed by data and supplemented by my own observations on how marketers can extract more value from the campaigns they’ve invested in. Continue reading
