Category: Native Advertising

Best of, Branded Content, Native Advertising

Best Branded Content & Native Advertising Examples of 2024

This post includes all the work featured in our newsletter this year. Make sure you subscribe to get all the latest. Background We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. Agencies, brands & publishers use Nudge to measure the performance of their branded content initiatives, if you would like to learn more… Continue reading

Ben Young

January 29, 2024

Branded Content, Native Advertising

Measuring sponsored content

Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights.   Getting access to the data in real time means advertisers can adjust media mix… Continue reading

Ben Young

August 25, 2023

Native Advertising

Guide to Native Advertising

Advertising that is designed to fit in with the environment in which it is served is native advertising. Ads that fit in. Rather than trying to put a round peg in a square hole, the ads are catered to where they are displayed. If you are new to native advertising, here are some articles we’d recommend: Best Branded Content & Native Advertising Examples of 2022 Glossary of native advertising terms How to Win at Native Advertising Before… Continue reading

Ben Young

November 4, 2022

Native Advertising

Native Advertising Glossary

An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Native content, content designed to fit the form and function of where it resides. Native display, utilizing display ad slots to show a native ad unit. Native programmatic, describes the automated buying of… Continue reading

Ben Young

May 11, 2021

Native Advertising

Native Tactics #4 Programmatic Direct Native Advertising

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading

Gustaf Stenlund

September 21, 2017

Native Advertising

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young

September 5, 2017

Native Advertising

Native Tactics #1 Email Newsletters

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here…   #1 Email Newsletters   First… Continue reading

Gustaf Stenlund

August 31, 2017

Native Advertising

How B2B Brands Win at Native Content

Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad results for the advertiser. 10 years ago, B2B agencies weren’t a thing – but they have grown significantly off the increased demand. All businesses now… Continue reading

Gustaf Stenlund

May 10, 2021

Native Advertising

5 Tips to optimize Native Content Campaigns on the fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why.   In this post we’re going to let you in on our top 5 tips on how to… Continue reading

Gustaf Stenlund

April 6, 2017

Native Advertising

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned content. They… Continue reading

Gustaf Stenlund

January 19, 2017