Skip to content
Marketing metrics enable marketers to see how customers are engaging with their marketing. They act as a feedback loop, which then can be used to understand performance, set KPIs, scale marketing efforts and link back to how marketing is driving results for the business. Continue reading
Marketing metrics strategy is ensuring that the metrics you are collecting, are a helpful measure of progress and successful delivery of your overall strategy. Without an understanding of this, it is hard to be sure that you are being effective with your marketing strategy. For example, let’s say your strategy was to educate customers of a new product offering. You might select metrics, that help you understand how many customers you reached, and then how effective you were ad… Continue reading
Digital marketing metrics are measures of marketing performance. They can often be grouped into two categories, quantity and quality. Quantity measures quantify how many people completed an action. Quality metrics, look to see the rate at which people take an action. For performance, more people generally are needed. But you also need to make sure they are competing the actions at an acceptable rate. Otherwise you are wasting your money. Which is why marketers consider both types of metrics. The… Continue reading
At the start of a campaign, metrics you may consider are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take… Continue reading
Marketers should consider some of these common metrics to understand performance: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take… Continue reading
What do others spend on their content marketing tools? High performing brands spend up to 25% of their budget on measurement. So the answer is less, would you spend, more of, how much performance do you want? As the top performers invest in their measurement and analytics. It gives them more intelligence on the areas to improve, so they can lift the quality of their content programs. Read more in our piece on How much should you spend on measurement?… Continue reading
The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take the desired action. Bounce… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The platform does three things really well. It is easy to use. It has relevant metrics to reflect customer engagement. Insights, it analyses your data and gives you the… Continue reading
Nudge provides an array of metrics to help content marketers understand performance. The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion… Continue reading
A great place to get started, is to have a side project, where you install analytics. And it gives you an opportunity to make sense of the metrics, what each means and what the customer is doing when it is recorded. You can then use the metrics to find areas of improvement, what does this data tell me, about what I am doing and how I can improve? A side project is just such and say way to get started. Continue reading
