Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
The platform does three things really well.
- It is easy to use.
- It has relevant metrics to reflect customer engagement.
- Insights, it analyses your data and gives you the pertinent insights.
Most marketers use multiple tools to get an understanding of performance for their own strategy. Nudge plays a role in getting that view of the customer and what engages them.