Ben Young
Ben Young
November 4, 2022

Nudge provides an array of metrics to help content marketers understand performance.

The most commonly used are:

  • Reach, how many people are we getting in front of
  • Attention, how long people are engaging for each click.
  • Average Scroll, how are customers consuming the page and content.
  • Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
  • Conversion rate, rate at which people take the desired action.
  • Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.

You can view the rest of the metrics here. But the above should cover off 95% of use cases.

This is part of our Guide to Content Marketing Analytics.