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Marketing metrics strategy is ensuring that the metrics you are collecting, are a helpful measure of progress and successful delivery of your overall strategy. Without an understanding of this, it is hard to be sure that you are being effective with your marketing strategy.
For example, let’s say your strategy was to educate customers of a new product offering. You might select metrics, that help you understand how many customers you reached, and then how effective you were ad educating them of the offering.
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