Home Breadcrumb Blog

Blog

Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Content Marketing

Content Marketing Statistics 2023

Each week in our newsletter we share the latest info we find. If you’re doing content marketing, and wanting to audit its performance or find a way to drive performance, analytics might be what you’re looking for. Imagine a platform built for the art & science of content? That’s Nudge. This post collates all the stats for the year mentioned in our newsletter. 30% of consumers believe that paid content is higher quality than free content, while… Continue reading

Ben Young
Ben Young
September 13, 2023
Best of, Branded Content

Best Content Hubs Examples of 2023

Each year since 2015 we have posted examples of the best branded content & native advertising executions. Within these are some of the best content hubs. If you have a content hub, and you’d like to improve it. You could start with analytics. Imagine there was an analytics platform catered to the art & science of content, that’s Nudge. Update for 2025, check out the Intelligence Era solutions for helping brands show the impact of their content-led… Continue reading

Ben Young
Ben Young
September 13, 2023
Branded Content

Branded Content Statistics 2023

Each week in our newsletter we share the latest info we find. This post collates those for the year. 30% of consumers believe that paid content is higher quality than free content, while 10% say free content is higher quality. 25% of consumers have more trust in publications that require a subscription, while 13% trust publications that are free to access more. [On creator content] An average lift of 5 points in brand familiarity, 9 points… Continue reading

Ben Young
Ben Young
September 13, 2023
Branded Content

Best Branded Content & Native Advertising Examples of 2023

We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work. To measure the success of your branded content & native advertising, try Nudge.  … Continue reading

Ben Young
Ben Young
September 13, 2023
Content Marketing

Best Content Marketing Examples 2023

Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page.  This makes these the top content marketing examples that we have found. See 2022 here. If you are doing content marketing, and want to audit your own performance, or find ways to drive performance, you should try Nudge. Imagine analytics that balances the… Continue reading

Ben Young
Ben Young
September 13, 2023
Commentary

Labor Day

Edition #415 Post Labor Day quiet, facial expressions and watch duration on YouTube – and TikTok movie watching. Post Labor Day, yeah this is a quieter week for stories. But hey, we’re all catching up! We dropped the next handbook, this one for publishers doing content partnerships. It’s a bit bigger than the others, but so is the operation, it’s not easy doing high quality content at scale! YouTube’s A/B testing for thumbnails looks like it will… Continue reading

Ben Young
Ben Young
September 8, 2023
Commentary

Agencies forgot

Edition #414 We used to hear about agencies all the time, but no more? Threads partnerships & MrBeast tweets. One of the first agency parties I went to had a snow machine, in summer! It was the last hurrah I guess before the 08 crash. And even then agency folks reminisced of the prior glory days.  I share that because it feels like we don’t hear about agencies anymore. It used to be we heard about them… Continue reading

Ben Young
Ben Young
September 1, 2023
Branded Content, Native Advertising

Measuring sponsored content

Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights.   Getting access to the data in real time means advertisers can adjust media mix… Continue reading

Ben Young
Ben Young
August 25, 2023
Analytics, Branded Content

Measuring custom content

Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading

Ben Young
Ben Young
August 25, 2023
Commentary

Mythbusters

Edition #413 Brand partnerships, Threads meets the open web and a new entrant into adtech? Hint its Sports. A tid bit from the MediaMath sale was that Sports Genius had also bid. A sports data company coming into advertising, or exploring ways to do it. Makes sense. Another in the trend of verticalized solutions. Threads opened up to the web, it feels funny that this was such a demand, but the web/desktop is where a lot… Continue reading

Ben Young
Ben Young
August 25, 2023