Case Studies, Insights

General Electric Case Study

Background   In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet […] Read More

by , May 11, 2018

Case Studies, Insights

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our Objective   To provide a consistent measure of performance on the paid content across the three publishers. […] Read More

by , May 11, 2018

Product Releases

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018     New Feature: Distribution Insights   Nudge now has advanced distribution insights, allowing you to optimize your paid distribution by scroll, […] Read More

by , May 9, 2018

This Week in Native Ads

This Week in Native Ads 5/4

Given I missed a couple of weeks, this is a bigger edition, I’ve worked to make it as impactful as possible.   This week in conversations, the balance between technology & service has come up a bit, our industry is often the first disrupted by technology – and everyone is feeling it. This is the […] Read More

by , May 4, 2018

This Week in Native Ads

This Week in Native Ads 4/20

  It’s Friday!   Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week's edition is less campaigns and more deeper reads.   BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d […] Read More

by , April 20, 2018