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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Product Updates

Nudge is seeking an Account Associate to join the team

We are seeking an entry level Account Associate to join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes: Management of Nudge client accounts Produce client reports Growing our clients relationships Engaging in project management duties Maintaining good working relationships with clients Learning Lots of… Continue reading

Ben Young
Ben Young
November 16, 2017
branded content shifts to video
branded content shifts to video
This Week in Native Ads

This Week in Native Ads 11/10

Welcome to a brisk Friday morning, it’s a short edition this week. Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’. I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek. And I have an ask for… Continue reading

Ben Young
Ben Young
November 10, 2017
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 11/8

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, November 2017   Last month, we introduced all of our latest updates with Nudge 3.0. If you’re looking to read more about our AI powered Executive Notes, Facebook Video Integration, or updated Demographics, you can check it out here,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
November 10, 2017
SnapChat opens up pixel tracking
SnapChat opens up pixel tracking
This Week in Native Ads

This Week in Native Ads 11/3

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there? And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys. And this MediaRadar data, the… Continue reading

Ben Young
Ben Young
November 3, 2017
Advertisers are circumventing publishers audiences via Facebook and influencers.
Advertisers are circumventing publishers audiences via Facebook and influencers.
This Week in Native Ads

This Week in Native Ads 10/27

I’m back, with a light tan courtesy of Bermuda! I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry. ^ Note, you probably only need to read the first 60% to get the key takeaways. Notable Stories this Week Facebook testing moving non-promoted posts out of the news… Continue reading

Ben Young
Ben Young
October 27, 2017
flipboard-smart-magazines
flipboard-smart-magazines
This Week in Native Ads

This Week in Native Ads 10/13

I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability. ^ He’s not wrong! Next week I’ll be taking a break, as I decompress with the family. So catch you, till then enjoy this week in native. Notable Stories this Week Some food for thought from PSFK, why advertising is more from digital to experience first. 80% of global… Continue reading

Ben Young
Ben Young
October 13, 2017
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 10/5

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, October 2017   Last week we released Nudge 3.0 and we couldn’t be more excited!   So far, we’ve received some wonderful feedback from clients and people in this space after our launch on Product Hunt.   …we’ve also posted about… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 11, 2017
Nudge Operator
Nudge Operator
Product Updates

Nudge, Publisher Account Executive

Background Nudge is a content data + measurement company. Content is now front and centre of the advertising mix and Publishers need the right tools for this new world. This is a ground floor opportunity to come in and drive the sales of Nudge’s publisher toolkit.   Our platform actually does what it says it will do. Culturally we are data-lead/informed. And very entrepreneurial. We have a weekly heartbeat meeting, where we share the data on how… Continue reading

Ben Young
Ben Young
October 10, 2017
Google Stamp
Google Stamp
This Week in Native Ads

This Week in Native Ads 10/6

BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading

Ben Young
Ben Young
October 6, 2017
native-advertising-CONTENT-2017-840x460
native-advertising-CONTENT-2017-840x460
This Week in Native Ads

This Week in Native Ads 9/29

AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise. Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here. Notable Stories this Week The Financial Times discovers up to $1.3m/month in fraudulent inventory being sold on ‘exchanges… Continue reading

Ben Young
Ben Young
September 29, 2017