Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
When you go to build a campaign, Nudge Content Stream allows you to see all of the pieces of content that haven’t yet been added to a campaign. In turn, this reduces the time it takes for your team to build campaigns and minimizes the risk of error, which is part of our commitment to making the platform even smarter and easier to use. Nudge’s Content Stream helps marketers… Identify problems early. See all the… Continue reading
Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading
In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or have already. Notable Stories this Week BuzzFeed just sent out a message to the digital publishing… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #1 Email Newsletters First… Continue reading
Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics, to distribution optimization to attribution. We even have a CommonSenseBot, a bot that checks content for anything impacting performance. We are seeking an Account Executive to… Continue reading
Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up. Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help improve images. Creative at scale is a big challenge, this… Continue reading
Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted… …Today, we already see this in things like AI music recommendations, flight simulators and driverless cars. Our initial experiments at Nudge, hints at the intelligence layer we’re building, and the latest addition to the dashboard has been our Executive Notes. Continue reading
With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent. This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives. Nudge demographics looks at metrics such as attention minutes, gender and age. It’s one of many of our latest… Continue reading
This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video. Notable Stories this Week Hyatt pulls back on its branded content partnership with The Atlantic, focused on inclusion, after events of last weekend they… Continue reading