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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Product Updates

Nudge Demographics – Why it’s Essential for Native Advertisers

  With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent.   This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives.     Nudge demographics looks at metrics such as attention minutes, gender and age. It’s one of many of our latest… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 24, 2017
This Week in Native Ads - Hyatt
This Week in Native Ads - Hyatt
This Week in Native Ads

This Week in Native Ads 8/18

This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video. Notable Stories this Week Hyatt pulls back on its branded content partnership with The Atlantic, focused on inclusion, after events of last weekend they… Continue reading

Ben Young
Ben Young
August 18, 2017
Cocainenomics by WSJ is a great example of when native gets creative
Cocainenomics by WSJ is a great example of when native gets creative
Commentary

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of the publication is largely being ignored. Instead. we’re seeing executions that are as bland and uninspired as traditional banner advertising back in the day. Continue reading

Ben Young
Ben Young
August 18, 2017
Facebook will stop charging for accidental clicks
Facebook will stop charging for accidental clicks
This Week in Native Ads

This Week in Native Ads 8/11

Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to the big guys. Even Facebook’s desktop ad revenue stalled, till it started blocking the ad blockers. Related Facebook makes moves to not bill for accidental clicks. My outtake, the fight is on for incremental growth. The opportunity? New places where ads could go. Continue reading

Ben Young
Ben Young
August 11, 2017
How to use Email newsletters to drive high attention minutes to your content
How to use Email newsletters to drive high attention minutes to your content
Strategy

How to Drive Really High Attention With Email Newsletters

  Nudge’s aim is to help people get more value from their content.   One of our solutions gives clients an insight into industry benchmarks (traffic sources, scroll, attention minutes etc.), which are backed by data accumulated from all the hundreds of native content campaigns we track across the board, each month.   We’ve recently been looking into which traffic sources that are driving the highest quality traffic, versus those that do not,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 8, 2017
This Week in Native Ads: Google’s native ad blocker for Chrome shows up in Android developer build
This Week in Native Ads: Google’s native ad blocker for Chrome shows up in Android developer build
This Week in Native Ads

This Week in Native Ads 8/4

My final week in NZ, it’s a market in the state of rapid catch up, some conversations -> it’s growing rapidly, others are about to flip the switch. Heading back to the northern hemisphere, where it’s been a bit quiet the last week or so. However, I have pulled together a few recent stories, highlighting developments in the Indian market. Notable Stories this Week Refinery moves branded content further down the funnel by retargeting post… Continue reading

Ben Young
Ben Young
August 4, 2017
This week in native ads: Massive growth at Google this last week
This week in native ads: Massive growth at Google this last week
This Week in Native Ads

This Week in Native Ads 7/28

OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart. Gameloft makes some noise about their native offering, as we see TV consumption continue to evolve emerging advertising channels like in-game are going to become more and more compelling. Notable Stories this Week Massive growth at Google. It appears brand safety concerns didn’t hold back growth on their owned platforms, maintaining growth… Continue reading

Ben Young
Ben Young
July 28, 2017
The New York Times is changed the game in branded content
The New York Times is changed the game in branded content
This Week in Native Ads

This Week in Native Ads 7/21

I end this week on the far side of the earth here in Wellington, New Zealand. As native players in the US are contemplating dropping the word native (as it’s the new normal) being in NZ, it’s a good reminder many many markets are still adopting it. Also, we’re hiring an Account Exec, if you know anyone send them our way, details here, even retweets appreciated : ) Notable Stories this Week [Following my… Continue reading

Ben Young
Ben Young
July 21, 2017
Camera lense
Camera lense
Product Updates

What the first 90 days of your long-term engagement with Nudge look like

  In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through.   For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like.   Contact your Nudge Account Manager today, to get started with Nudge.   If this happens to be… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 20, 2017
CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.
CommuteStream offers native ads on transit routes (via their apps). Transit Marketing.
This Week in Native Ads

This Week in Native Ads 7/14

I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around how brands are shifting to direct buys than programmatic. Tied to that, the secret of Google & Facebook: self-serve. Not enough native today is self-serve… that must change. Notable Stories this Week Brand safety concerns boost native. NY Times… Continue reading

Ben Young
Ben Young
July 14, 2017