Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Welcome back, it’s been a rich week of news post Thanksgiving. The thing about news is, it’s the in-between chats, the coffee chats, the catching up after work, the sly tweets. That chit chat is around VC funded pubs, finding their stability. Timeless advice I once received, play to your strengths, what is it only you can do? I think we’ll see the pubs that win this round, leaning in to that. You know what, Buzzfeed has a… Continue reading
Something we pride ourselves on here at Nudge is our ability to analyze all of our rich data to spot the latest trends. More specifically post-click, behavioral data. This time, we set out to analyze how consumers consumption of content changes on Thanksgiving and Black Friday. We were able to do this by comparing the past week’s results against Nudge’s 2016 and 2017 benchmarks, i.e. macro trends vs specific holiday trends. In this article you’ll find key outtakes from this… Continue reading
It’s been a tough Thursday for pubs, NerdWallet undergoes layoffs, BuzzFeed is going to miss targets AND Mashable is sold for $200m less that its last valuation. Ouch. We’re also on the hunt for an Account Manager, here in NY. Notable Stories this Week Polar maps a trajectory towards a Cost Per Engaged View for branded content. The writing was on the wall when BuzzFeed opened… Continue reading
We are seeking an entry level Account Associate to join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes: Management of Nudge client accounts Produce client reports Growing our clients relationships Engaging in project management duties Maintaining good working relationships with clients Learning Lots of… Continue reading
Welcome to a brisk Friday morning, it’s a short edition this week. Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’. I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek. And I have an ask for… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, November 2017 Last month, we introduced all of our latest updates with Nudge 3.0. If you’re looking to read more about our AI powered Executive Notes, Facebook Video Integration, or updated Demographics, you can check it out here,… Continue reading
Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there? And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys. And this MediaRadar data, the… Continue reading
I’m back, with a light tan courtesy of Bermuda! I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry. ^ Note, you probably only need to read the first 60% to get the key takeaways. Notable Stories this Week Facebook testing moving non-promoted posts out of the news… Continue reading
I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability. ^ He’s not wrong! Next week I’ll be taking a break, as I decompress with the family. So catch you, till then enjoy this week in native. Notable Stories this Week Some food for thought from PSFK, why advertising is more from digital to experience first. 80% of global… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, October 2017 Last week we released Nudge 3.0 and we couldn’t be more excited! So far, we’ve received some wonderful feedback from clients and people in this space after our launch on Product Hunt. …we’ve also posted about… Continue reading