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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Don Julio
Don Julio
Case studies

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our Objective   To provide a consistent measure of performance on the paid content across the three publishers.   What We Did   Nudge-powered share buttons were installed on each piece of sponsored content using a simple javascript… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018     New Feature: Distribution Insights   Nudge now has advanced distribution insights, allowing you to optimize your paid distribution by scroll, bounce and attention. Use our tags to split traffic out by Publisher, Placement & Creative. Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 9, 2018
Facebook relooks at pre-roll
Facebook relooks at pre-roll
This Week in Native Ads

This Week in Native Ads 5/4

Given I missed a couple of weeks, this is a bigger edition, I’ve worked to make it as impactful as possible. This week in conversations, the balance between technology & service has come up a bit, our industry is often the first disrupted by technology – and everyone is feeling it. This is the new world, how can technology companies work with their service partners more effectively? And vice versa. It’s a partnership eco-system, neither can exist without the… Continue reading

Ben Young
Ben Young
May 4, 2018
Publishers look to branded content and video
Publishers look to branded content and video
This Week in Native Ads

This Week in Native Ads 4/20

It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d up a form. Notable stories this week The Players’ Tribune, whilst… Continue reading

Ben Young
Ben Young
April 20, 2018
Reports

On Earth Day, Consumers Spend 89% Longer on Articles

  Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years.   In this piece, we look at some of our favorite environment-based campaigns.   We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time of day for distribution (split by devices) for Earth Day. Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 18, 2018
This Week in Native Ads

This Week in Native Ads 4/13

It’s Friday! Last night we hosted our second content dinner of the year. Thank you to all who came along. With a content studio bias in attendance, some observations; Everyone has a content studio at this point. Cheaper ‘viral’ sites can be distracting advertisers from real value. Brands aren’t adopting long term programmes as much as they should. This offsets setup cost but also allows for experimentation. The value chain from advertiser through publisher are stretched /= everyone needs… Continue reading

Ben Young
Ben Young
April 13, 2018
Commentary

How to squeeze more juice from the lemon

A post on maximizing every dollar of your content investments Nothing irritates me more than wasting time or money. Hence – Nudge. In 2017 Nudge measured 1000+ campaigns, each involving a different brand and content creator, which gives us a unique view into what delivers results and what does not. These are some tactics informed by data and supplemented by my own observations on how marketers can extract more value from the campaigns they’ve invested in. Continue reading

Ben Young
Ben Young
April 11, 2018
This Week in Native Ads

This Week in Native Ads 4/6

I’m back from a brief break. The Facebook narrative has continued (with not much really changing – just more of the same). Following Firefox’s cue, we have paused our Facebook ads – and actually been delighted with the performance on alternatives (Twitter/Google). I’m sure plenty of marketers are doing this right now. Also, I liked this from Recode, here’s who owns everything in big media today. Notable stories this week… Continue reading

Ben Young
Ben Young
April 6, 2018
Nudge, Content marketing analytics for the world’s most valuable brands
Nudge, Content marketing analytics for the world’s most valuable brands
Analytics

Why Nudge is the standard amongst content marketing analytics platforms

Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand agency Young & Shand. Unhappy with the content marketing measurement solutions available, they created what today is the standard in content marketing analytics for brands & publishers. Prior to the development of Nudge, the agency consistently ran into obstacles… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2018
the New York Times is convincing commercial partners to pay for its journalism.
the New York Times is convincing commercial partners to pay for its journalism.
This Week in Native Ads

This Week in Native Ads 3/23

Not the best week for Cambridge Analytica huh? A great outcome of all of this, is a framework for privacy moving forward. And maybe better crisis PR for tech companies. For some light hearted perspectives during the week follow @marketoonist. This week I caught on my Apple TV, in the Prime Now app, a piece of branded content for Far Cry (yes I do indulge in a little gaming). Amazon targeted prior purchasers, with content… Continue reading

Ben Young
Ben Young
March 23, 2018