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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Dear Gus, Campaign by Procter & Gamble and The Players’ Tribune
Dear Gus, Campaign by Procter & Gamble and The Players’ Tribune
Interviews

An interview with Jeff Hull, the Effie-Winning Branded Content Specialist

  We spoke with Jeff Hull, Effie-winning CD/copywriter specializing in brand content.   Jeff has lengthy experience in brand-level video, events, digital, print and other platforms and has worked for a wide variety of clients including AT&T, Volvo Trucks, Anheuser Busch-Inbev, Raytheon, Chemours, the National Association of Realtors, Hilton Hotels and Resorts, Dell EMC and many others.   He is currently working freelance with T-Brand, the Washington Post Brand Studio and The Players’ Tribune,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 22, 2018
Keith Weed threatening that Unilever divest from platforms that don’t combat divisive content
Keith Weed threatening that Unilever divest from platforms that don’t combat divisive content
This Week in Native Ads

This Week in Native Ads 2/16

Keith Weed opened the week saying Unilever will divest from platforms that don’t combat divisive content. He quickly clarified that wasn’t quite the case. But shots fired – point made. What I do like, is that this is getting brands to think about alternative platforms, and there are some great solutions in market. This week FlipBoard have been putting their hand up. Notable stories this week… Continue reading

Ben Young
Ben Young
February 16, 2018
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 14/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, February 2018   First of all, Happy Valentine’s Day! ❤️   To celebrate we wanted to share a couple of Valentine’s Day articles with you: Consumers spend 69% longer on quizzes on Valentine's Day. Learn what other content types that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 15, 2018
An interview with Variety’s Content Studio
An interview with Variety’s Content Studio
Commentary

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018
Newsweek
Newsweek
This Week in Native Ads

This Week in Native Ads 2/9

And we’re back, thanks to Ari for his takeover last week. If you missed it, give it a peek here. I quite liked a couple of things, changing the flow, bringing image & video. We’ll embrace that a bit more. This week we’ve seen how fast a business can unravel, with Newsweek uncovered for ad fraud. Nuts. But a cautionary tale. We’ve just had our inaugural content dinner, with a… Continue reading

Ben Young
Ben Young
February 9, 2018
Reports

On Valentine’s Day, Consumers Spend 69% Longer on Quizzes

  Valentine’s Day is nearly upon us!   Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over…   I’m no dating expert, but I do know a thing or two about advertising; more specifically branded content campaigns [feel free to take a moment to appreciate my seamless transition]. So, in this post… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 9, 2018
This Week in Native Ads

This Week in Native Ads 2/2

Just in time for #BrandBowl52 we’re passing off This Week in Native Ads to Ari Levine, who joined Nudge at the end of 2017 as our CRO. We considered a press release, but figured this would be a bit more Native to Nudge. Ta, Ben (Tap, tap on the mic) Hello, friends of Nudge and fans of Content Marketing, I’m incredibly excited to have joined Ben and the team Nudge, in our mission to… Continue reading

Ben Young
Ben Young
February 1, 2018
Super Bowl 2018, branded content
Super Bowl 2018, branded content
Reports

Super Bowl | Ad Predictions, Content Formats & Distribution Insights

  Post Summary: The Top Performing Content Formats Best Time of Day to Drive Traffic, by Device 7 Super Bowl Campaigns Ad Predictions, Super Bowl ’18 Methodology   The Super Bowl is coming up later this week, and without advertising, Super Bowl would be like Donald Trump without a tan…   …Impossible.   As you may know, we have a tremendous wealth of data here at Nudge, and this… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 31, 2018
facebook-logo
facebook-logo
This Week in Native Ads

This Week in Native Ads 1/26

We’re t minus ten days from the Super Bowl, popularly known in our industry as branded content day. Nudge data supports this, with higher than normal engagement on branded content on the day of. More to follow on that next week. Notable stories this week The True Origins of Branded Content > a bit of fun. Adsense now has an option to auto style their native ads. Continue reading

Ben Young
Ben Young
January 26, 2018
This Week in Native Ads

This Week in Native Ads 1/19

The newsletter has grown quite a bit in the last six months. ? However, some of the new folks don’t necessarily know what Nudge does. Quick pitch from me then, Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. It provides transparency and intelligence for brands seeking to understand, optimize and maximize return on their content investment across multiple publishing partners. Nudge provides verified measurement to empower publishers to drive revenue… Continue reading

Ben Young
Ben Young
January 19, 2018