

How to show the impact of marketing spending on intermediate KPIS
Proxy measures, or intermediate KPIS are used in more complex purchasing cycles, to help demonstrate that a part of the marketing mix is delivering on shifting customers through the customer journey. They help address gaps in the purchasing cycle, or help address business objectives. i.e. maybe you need to help drive sales through a retail partner and are unable to fully measure purchasing through them. So you measure, how many people click out, or visit a product page. This is… Continue reading