Home Breadcrumb Blog

Blog

Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

Engagement & Attention. You need both

Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention. We mentioned last month about how you shouldn’t stop at engagement, you should dig deeper to understand if people are coming to read the content from the shares. However, you shouldn’t just stop there. Content isn’t created equally when… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 7, 2015
This Week in Native Ads

This Week in Native Ads 08/07

Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in people. A really interesting intersection between Upworthy and Airbnb.  Linking the two together promotes a sense of community for the Airbnb brand. Quote of the Week Native … is a torrid growth pace“… Continue reading

Ben Young
Ben Young
August 6, 2015
Native Advertising

Native Content: Sponsored Content Hubs

Native Content at it’s very heart is about fitting within a publishers style of content for a seamless user experience that allows brands to engage with the publishers audience. We’ve all seen great examples of true native content; NY Times for Netflix, BuzzFeed for BMW i3 and more. Why do these work so well? Because they combine a brand message with an editorial standpoint from a publisher that readers appreciate. To help explain why these work so well lets take a… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 5, 2015
Product Updates

Jobs at Nudge: Product Manager

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from industrial, to print, to digital. Day to day includes: – Management of product Nudge, from a design & user perspective – Leading the design of collateral (from digital to print) – Product marketing: content, social & advertising –… Continue reading

Ben Young
Ben Young
July 31, 2015
This Week in Native Ads

This Week in Native Ads 07/31

Campaign of the Week: CH25 – Cadillac A showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward. Source: Cool Hunting Why we like it: A series of quotes and articles about the next generation of innovators with simple but well executed design. A creative way to share the future of our design industry and emphasize that Cadillac will be with us… Continue reading

Ben Young
Ben Young
July 30, 2015
Strategy

Nudge Metrics – Bounce Rate for Native Content.

Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back, that counts as a bounce with traditional tools. However, Nudge detects when you read that content – providing greater accuracy. This new way of detecting bounces is also a valuable way to review the different media sources driving traffic… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 29, 2015
This Week in Native Ads

This Week in Native Ads 07/24

Campaign of the Week: Via an Island of Hope, a New Home – AirBnB Airbnb helps visitors to New York City feel like they belong here, while simultaneously supporting Airbnb hosts and the communities where they live. Source: The New York Times   Why we like it: A beautifully executed piece of content by the T Brand Studio that helped share information about Airbnb and educate on… Continue reading

Ben Young
Ben Young
July 23, 2015
Analytics

Why you need quality metrics: The ROI of Native Content

Native advertising can seem a bit daunting. Media consumption is changing and native advertising is the answer. But native has new players, a new language, different methodologies and can sometimes feel a little overwhelming. Native is an exciting space that’s allowing brands to talk with their consumers in a more direct way than ever before. However, when it comes to native content it’s important to remember that without quality metrics you’re unable to prove the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 21, 2015
Analytics

Nudge Metrics – Why you shouldn’t stop at engagement

For a lot of brands the success of a campaign is hung up on engagement (and therefore shares).  Shares and engagement with the content are of course important metrics and we need them to understand if the content was received well by the audience. But what’s surprising is how often the reporting stops there.  This week we’re going to look into:   Earned Impressions Earned Impressions are any impressions that… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 16, 2015
This Week in Native Ads

This Week in Native Ads 07/17

Campaign of the Week: Ant-Man News Stories by Marvel Marvel goes native with fake Ant-Man News Stories. Source: YouTube Why we like it: Taking themes from the upcoming Ant-Man movie and turning them into fake news stories has been a very clever tactic for Marvel. Adding native advertising to the release of films we will be seeing more of in the future. Quote of the Week Creativity is seen as… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 16, 2015