Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Now each month we’ll also pick a campaign of the month. We’ll take a closer look at the piece of content to examine why it works and what you can learn from it. For August our pick for campaign of the month is… Continue reading
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review… Continue reading
Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like a relevant and authentic approach.  Quote of the… Continue reading
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading
Campaign of the Week: Sharks, zip lines, and the 13 absolute must-visit Vegas attractions Source: Thrillist Why we like it: A list of the must see attractions in Las Vegas over Summer. What we like about this piece, is that it shows a well known destination, with a different perspective. Using a list format, with high quality photos and snappy commentary that works perfectly for the Thrillist audience.  … Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find campaign of the week, be that most engaging, most creative or something a little special that stands out. We’re going to run a new segment where each month we look at the top piece over the previous month and take a closer look at it to really examine why it works and what you can learn from it. To kick off… Continue reading
You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop your product proposition. Understand your product Before you start selling native content campaigns, you need to make sure that your offering is clear. If you’re a tech site that has high engagement… Continue reading
Campaign of the Week: Sowing the Seeds Source: The New York Times Why we like it: A great piece of work by Ford in both content and design, leading the way for greener plastics.  Making a stand for a worldwide concern we can no longer ignore. Notable Mention: 5 best practices for getting mobile users to pay attention to your native ads  Quote… Continue reading
Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content distribution channels need to be held to the same level of accountability as the content itself.  “Content distribution should be optimized by attention, not by clicks.”  Quality media metrics (for native content):… Continue reading
 Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest… Continue reading