Home Breadcrumb Blog

Blog

Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
This Week in Native Ads

This Week in Native Ads 04/03

Campaign of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota is supporting a number of women in their innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times. Source: NYTimes   Quote of the Week:  Source: … Continue reading

Ben Young
Ben Young
April 2, 2015
This Week in Native Ads

This Week in Native Ads 03/26

Campaign of the Week: Are Clowns Awesome or Scary? Depends if You’ve Watched Enough TV Canal Digital Is Back With More Warnings on the Dangers of Ignoring TV Why we like it: Always a fan of light-hearted native advertising. This Scandinavian cable company gives us the excuse we need to sit back after a long day at the office. Source: AdAge   Quote of the Week:  Source: Twitter  … Continue reading

Ben Young
Ben Young
March 26, 2015
This Week in Native Ads

This Week in Native Ads 03/19

  Campaign of the Week: Anna Wintour Talks Runway Walks with Derek Zoolander and Hansel Backstage at Valentino Moments before they hit the Valentino runway, Zoolander 2’s Ben Stiller and Owen Wilson got approval from Vogue’s Anna Wintour on their runway walk. “Usually I go right, left, right, left, right, left, but today I’m going to start left in honor… Continue reading

Ben Young
Ben Young
March 19, 2015
This Week in Native Ads

This Week in Native Ads 03/13

  Campaign of the Week: The Ascent: Political Destiny And The Makings of a First Couple Many of America’s most iconic presidential couples haven’t simply been couples—they’ve been goal-oriented partners, able to weather storms and withstand scrutinies unfathomable to most. And while each pair’s personal dynamics are different, one thing rings true across all of them: it’s their partnership, and not only the president, that sets the course of history. Continue reading

Ben Young
Ben Young
March 12, 2015
Product Updates

The Apps that Power Nudge

Thanks to Chart Mogul, we were inspired to share a little insight into what keeps us going at Nudge. These apps provide us with the technology to manage the elements which make up our product. They enable our team to communicate efficiently throughout all the different areas of production and keep things running smoothly from concept to client.   Compose Handles the infrastructure, scaling and performance of our databases, on our choice of provider – currently AWS. compose.io… Continue reading

Izac Hancock
Izac Hancock
March 10, 2015
This Week in Native Ads

This Week in Native Ads 03/06

  Campaigns of the Week: Report: Average Person Spends 18 Hours Standing At Bar Deciding What To Drink Explaining how the decision-making process is complicated by the often wide variety of available options, a report issued by the University of Maryland Tuesday concluded that the average person spends approximately 18 hours standing at the bar agonizing over what to order every time they go up for a drink. Why we… Continue reading

Ben Young
Ben Young
March 5, 2015
This Week in Native Ads

This Week in Native Ads 02/27

  Campaigns of the Week: Finding Understanding Without knowing anyone, Sherylynn went to a deaf meet up at Starbucks, where she found a new community that changed her life. Why we like it: This is a heart warming story, whether a native advertisement or simply a youtube video. Starbucks has used this existing piece of content for a subtle yet very effective campaign. Source: AdWeek   Target and Imagine Dragons at the… Continue reading

Ben Young
Ben Young
February 26, 2015
This Week in Native Ads

This Week in Native Ads 02/20

  Campaign of the Week: Tax Tips On 1095A Forms From H&R Block Of Rome And Boonville NY It’s tax season once again and this year we want to provide as many tax answers as we can. We’ve teamed up with our friends at H&R Block of Rome and Boonville to provide helpful tax tips. Why we like it: An example of niche (country music) and local sponsored content. Great… Continue reading

Ben Young
Ben Young
February 19, 2015
This Week in Native Ads

This Week in Native Ads 02/12

It you’re in New York please join us for our first Native Ad Talks, this time on amplification. -Ben Campaign of the Week: Can We Guess Where You’ll Be In 10 Years? What does the future hold… This trip into tomorrow courtesy of the BMW i3. Why we like it: BMW extends their successful Super Bowl campaign with a quirky quiz on BuzzFeed.  A great way to get more publicity after the big… Continue reading

Ben Young
Ben Young
February 12, 2015
This Week in Native Ads

This Week in Native Ads 02/05

Campaign of the Week: Hands-On Learning and Mentorship Are Encouraging More Women in the STEM Pipeline The movement to engage girls with the sciences is gaining traction across the nation—and laying the foundation for a stronger economy.  STEM (science, technology, engineering and math) Why we like it: Chevron launches their new campaign supporting young women into the STEM pipeline.  A great endeavor broadening the knowledge of future career opportunities for women. Continue reading

Ben Young
Ben Young
February 5, 2015