Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a custom feature that takes the reader through text, visuals and photos. The content… Continue reading
When you start planning your first native content campaigns the formats that are available can seem a little new, especially when coming from a media buying background. To make things a little simpler we’ve placed a list below of the main content formats with definitions and examples. Next week we’ll look at how these formats work for both engagement and attention metrics. Definitions and Examples: Article: The most common form of native content. Normally follows the article layout of the… Continue reading
Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading
Campaign of the Week: This global tech company is changing the way people fly, drive, and watch sports Source: Business Insider Why we like it: This Panasonic presented Business Insider post is our campaign of the week due to several reasons; it’s a great connection between brand, publisher and content. It’s a straightforward approach to content that doesn’t rely on bells and whistles and lastly it shows all the… Continue reading
Campaign of the Week: A Public Transformation Source: New York Magazine Why we like it: This is one of our favourite NY Mag sponsored pieces to date. It’s sponsored by TNT’s new cop-and-crime series Public Morals (set in the 1960’s). The connection to the content is made through imagery of how New York City’s culture has changed dramatically over the last 50 years. A brilliant example of how… Continue reading
In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. https://www.youtube.com/watch?v=DbrhDJ8GJN4&feature=youtu.be If you have any questions on this post please either place them in the comments below or email them through to [email protected]… Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Now each month we’ll also pick a campaign of the month. We’ll take a closer look at the piece of content to examine why it works and what you can learn from it. For August our pick for campaign of the month is… Continue reading
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review… Continue reading
Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like a relevant and authentic approach. Quote of the… Continue reading
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading