Measuring content marketing with Nudge is easy and takes only a few minutes to get set up. Nudge is a content analytics platform that is focused on how customers engage with your content. Think of it as like a traditional web analytics but focused for content. The platform brings in attention and other engagement metrics to see how customers are engaging. Sign up to Nudge First you need to sign up to Nudge, click the sign up… Continue reading
The difference is that content marketing doesn’t have to have the brand present in the content. Branded content typically needs the brand present for it to exist. Branded content is defined as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Content marketing as, content created to educate, entertain or inform a brands potential and existing customers. The brand may or may not be essential in that… Continue reading
Content measurement is the process of collecting data around content marketing initiatives. Brands create content because it will help inform, educate or provide utility to potential customers. And if a brand can achieve that, customers will reward them, with brand awareness, loyalty, purchase intent or purchase. Measurement should reflect these objectives. Before proceeding further, if you do not know enough about content measurement, I recommend the following articles. What are the best free content measurement tools? What is… Continue reading
Edition #397 On the challenging market, new content studios, payment for AI to use content in its models and the latest from MacPac. I saw this tweet earlier in the week, MORGAN STANLEY: what happens when one or more of these five things are happening? MORGAN STANLEY: what happens when one or more of these five things are happening? 1) $SPX forward earnings declining 2) yield curve inverted3) Unemployment… Continue reading
Conversion rate is the rate at which potential customers take action after engaging with marketing & advertising initiatives. Conversion rates is calculated by taking the total number of conversions, divided by people that engaged with an experience, multiplied by 100%. i.e. 10 conversions, from 100 people, is 10%. If you are new to Conversion rates, you might find these posts helpful: What are conversion rates in marketing? How can I increase my conversion rate? Why conversion rate… Continue reading
Marketing measurement is the process of measuring & collating data on marketing efforts. Analytics is the analysis of this data. There is often confusion between measurement and analytics. Strictly speaking analytics looks at the market and derives data from it, measurement is a direct measure of action. Colloquially though, marketers tend to intermingle the terms. Why is marketing measurement important? Marketing measurement is important, as it means marketers aren’t operating in the dark. They have access to direct data… Continue reading
This post dives into how to measure content effectiveness. There are discrete measures but often it can fall into areas of ‘it depends’. This helps to give the reader the tools to help answer the question – is this effective? Marketing effectiveness seeks to understand how well the work is producing the desired results. Before going further, these posts may be of help: Guide to Content Measurement Guide to Content Marketing Analytics Guide to Content Marketing & … Continue reading
Edition #396 Spotify to buy TikTok? Kottke turns 25 and Lifehacker sold. TikTok has been told to divest its US business, in light of security concerns about its data. Notably the US has asked TikTok to do this before and backed down. It’s hard not to see this as a bit of a geopolitical baton. Which it is. But Matt Weinberger of Insider Tech put out a tweet Wednesday morning, who would be the funniest company to… Continue reading
Nudge is a web analytics platform that is focused on attention and engagement from audiences. Tracking scroll metrics comes out of the box. Read on to see how to enable scroll analytics for your experience. You might use this for content marketing, native / programmatic advertising or just understanding how audiences scroll through your pages. Sign up to Nudge First you need to sign up to Nudge, click the sign up button. Enter your email and a… Continue reading
We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work. Get Spam by Oatly. Great example of consumer goods brand living and bringing their… Continue reading
How to measure content marketing with Nudge