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Archive: Sep 2017

native-advertising-CONTENT-2017-840x460
native-advertising-CONTENT-2017-840x460

This Week in Native Ads 9/29

AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise. Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here. Notable Stories this Week The Financial Times discovers up to $1.3m/month in fraudulent inventory being sold on ‘exchanges… Continue reading

Ben Young
Ben Young
September 29, 2017
artificial-intelligence-nudge
artificial-intelligence-nudge

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced an artificial intelligence (AI) integration to provide new prediction models for performance of paid content.   The algorithms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence layer, the platform now has the ability to determine key metrics associated with a campaign before it goes live,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017
apple police
apple police

This Week in Native Ads 9/22

[Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot away from ads. Notable Stories this Week This is a great interview with… Continue reading

Ben Young
Ben Young
September 22, 2017
programmatic direct native advertising
programmatic direct native advertising

Native Tactics #4 Programmatic Direct Native Advertising

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 21, 2017
Nudge product update
Nudge product update

Nudge Product Update 9/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, September 2017   This month we’ve got a very special edition of our product newsletter for you, as we’ll be sharing some of our latest, most exciting new features, pre press-release…   On that note we’re excited to tell you about… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 18, 2017
robot-reporter
robot-reporter

This Week in Native Ads 9/15

With all this year’s Dmexco attendees en route home here’s this week in native. Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 clicks (around the election). Jack Marshall at WSJ asked FB why they allow… Continue reading

Ben Young
Ben Young
September 15, 2017
Influencer marketing and branded content
Influencer marketing and branded content

Native Tactics #3 Influencers Drive High Quality Traffic

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #3 Use influencers to drive high quality traffic… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 14, 2017
Native advertising content stream by Nudge
Native advertising content stream by Nudge

How to Identify Problems Early With Nudge’s Content Stream

  When you go to build a campaign, Nudge Content Stream allows you to see all of the pieces of content that haven’t yet been added to a campaign.   In turn, this reduces the time it takes for your team to build campaigns and minimizes the risk of error, which is part of our commitment to making the platform even smarter and easier to use. Nudge’s Content Stream helps marketers… Identify problems early. See all the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 12, 2017

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading

Ben Young
Ben Young
September 5, 2017