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Archive: Sep 2017
Native Advertising

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, weโ€™ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2ย Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017
Jonah Peretti, CEO of BuzzFeed
Jonah Peretti, CEO of BuzzFeed
This Week in Native Ads

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, thatโ€™s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? Iโ€™m sure more than a few readers are about to, or have already. Notable Stories this Week BuzzFeed just sent out a message to the digital publishing… Continue reading

Ben Young
Ben Young
September 1, 2017