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Archive: Jan 2016

3 Tips to Improve your Native Content

I was reviewing a bunch of Nudge campaigns this morning – and wanted to share three quick things that can be done to improve. Headlines Headlines Headlines Headlines need to be punchy, that doesn’t mean short but a bit more…

Ben Young
Ben Young
January 28, 2016

Sponsored Content Examples

There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. For the latest visit The Best Native of 2021. See also…

Therese Bengtsson
Therese Bengtsson
January 19, 2016

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. In the header, you are looking for a logo or a paid for…

Ben Young
Ben Young
January 18, 2016

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored…

Ben Young
Ben Young
January 18, 2016

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been…

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Banner Ads

The big question, what is the difference between native advertising and banner ads?  Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to…

Ben Young
Ben Young
January 18, 2016

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