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Archive: Jan 2016

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it…

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Content Marketing

What is the difference between native advertising and content marketing? The analogy I like to give, is that native advertising is like the icing on the cake. Brands create content that lives on their properties. That is content marketing. The…

Ben Young
Ben Young
January 18, 2016

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in…

Ben Young
Ben Young
January 13, 2016

The challenge of paid content distribution

Content distribution networks do what they say on the label, they distribute your content so you get more eyeballs on it. The big challenge – which everyone wants to know is, what are the quality of those clicks? Often they…

Ben Young
Ben Young
January 13, 2016

Why Nudge is the right tool for native

Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores…

Hollie-Blue Allum
Hollie-Blue Allum
January 12, 2016

How does native advertising work?

Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes…

Ben Young
Ben Young
January 7, 2016

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