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Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like a relevant and authentic approach. Quote of the… Continue reading
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading
Campaign of the Week: Sharks, zip lines, and the 13 absolute must-visit Vegas attractions Source: Thrillist Why we like it: A list of the must see attractions in Las Vegas over Summer. What we like about this piece, is that it shows a well known destination, with a different perspective. Using a list format, with high quality photos and snappy commentary that works perfectly for the Thrillist audience. … Continue reading
Each Thursday at Nudge we review the last week of native content campaigns to find campaign of the week, be that most engaging, most creative or something a little special that stands out. We’re going to run a new segment where each month we look at the top piece over the previous month and take a closer look at it to really examine why it works and what you can learn from it. To kick off… Continue reading
You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop your product proposition. Understand your product Before you start selling native content campaigns, you need to make sure that your offering is clear. If you’re a tech site that has high engagement… Continue reading
Campaign of the Week: Sowing the Seeds Source: The New York Times Why we like it: A great piece of work by Ford in both content and design, leading the way for greener plastics. Making a stand for a worldwide concern we can no longer ignore. Notable Mention: 5 best practices for getting mobile users to pay attention to your native ads Quote… Continue reading
Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content distribution channels need to be held to the same level of accountability as the content itself. “Content distribution should be optimized by attention, not by clicks.” Quality media metrics (for native content):… Continue reading
Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest… Continue reading
Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention. We mentioned last month about how you shouldn’t stop at engagement, you should dig deeper to understand if people are coming to read the content from the shares. However, you shouldn’t just stop there. Content isn’t created equally when… Continue reading
Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in people. A really interesting intersection between Upworthy and Airbnb. Linking the two together promotes a sense of community for the Airbnb brand. Quote of the Week Native … is a torrid growth pace“… Continue reading
This Week in Native Ads 08/28