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Archive: Aug 2015

Travel Research Report

Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign.

Hollie-Blue Allum
Hollie-Blue Allum
August 24, 2015

July: Campaign of the Month

Each Thursday at Nudge we review the last week of native content campaigns to find campaign of the week, be that most engaging, most creative or something a little special that stands out. We’re going to…

Hollie-Blue Allum
Hollie-Blue Allum
August 19, 2015

How to sell native content

You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop…

Hollie-Blue Allum
Hollie-Blue Allum
August 18, 2015

Beyond the Click

Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content…

Hollie-Blue Allum
Hollie-Blue Allum
August 12, 2015

Finance Category – Native Content Review

  Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next…

Hollie-Blue Allum
Hollie-Blue Allum
August 10, 2015

Engagement & Attention. You need both

Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention.

Hollie-Blue Allum
Hollie-Blue Allum
August 7, 2015

This Week in Native Ads 08/07

Campaign of the Week: The secret to truly understanding people? Meeting many different kinds and seeing what’s universal. Source: Upworthy Why we like it: This is a sponsored piece about the kindness in…

Ben Young
Ben Young
August 6, 2015

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