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Archive: Oct 2014

This week in Native Ads 10/30

  Campaign of the Week: Flavoured Trend, New Flavors Every whisky has its own flavour profile. Most Canadian whisky tastes of honey, maple and toffee. Flavoured whisky takes one of these notes and intensifies it. “That’s why it…

Ben Young
Ben Young
October 30, 2014

Hiring: VP of Sales

We are seeking a senior sales person to join our team, you will be leading the charge on on our existing pipeline of leads. We have more than we can keep up with! Day to day includes: – Pitching…

Ben Young
Ben Young
October 30, 2014

This week in Native Ads 10/24

  Campaign of the Week: Death of the Wallet? Apple’s foray into contactless payments has put “mobile payments” on everyone’s lips, even though the industry has been growing steadily over the past few years. Purchases made…

Ben Young
Ben Young
October 23, 2014

This Week in Native Ads 10/17

  Campaign of the Week: Art of the Thrill We remember the thrills. The moments that make our hearts beat faster and adrenaline run: the first kisses and game-winning home runs, the mountaintops and graduations. But…

Ben Young
Ben Young
October 16, 2014

This Week in Native Ads 10/10

  Campaign of the Week: How Apps Might Change Your Swing In October of 1984, the historically great 104-game winning Detroit Tigers took on the San Diego Padres and their historically dreadful brown and orange…

Ben Young
Ben Young
October 9, 2014

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer…

Ben Young
Ben Young
October 7, 2014

This Week in Native Ads 10/03

  Campaign of the Week: 4 Native Ads the Media’s Talking About Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is…

Ben Young
Ben Young
October 2, 2014

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