Campaign of the Week:

South London Hosted By Artwork

Source: Hosted By

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Why we like it:

Solid example of native content done right, helps you explore South London and get a sense of what’s going on – why you’d like it. To fully experience it you can book an AirBNB.

 

Quote of the Week:

[The thing holding native back] “We’re still in a place where we haven’t formulated what native is and can be.”

Rachel Eckerling, director of programmatic at the Starcom MediaVest agency Spark

 

News:

Can Native Ads Help Solve the Industry’s Ad Blocking Problem?

Even though consumers are not as averse to native ads and sponsored content, the ad blocking genie maybe too far out of the bottle at this point. Adoption rates continue to rise worldwide, and while adoption on mobile devices trails desktop, it is trending upwards as well.

Source: Marketing Dive

 

Warner Bros. Got Slapped Because it Paid PewDiePie to Promote a Game

The Federal Trade Commission smacked Warner Bros. Home Entertainment for a marketing campaign that paid PewDiePie and other online influencers to promote the video game Middle Earth: Shadow of Mordor — but not coming clean about the arrangement with consumers.

Source: Recode

 

How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray

If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.” According to Search Engine Land, these will promote a business or a branded promotion on a map independent of, or tangentially related to, the map search being executed.

Source: Skyword

 

Native Programmatic, The Once and Future King

For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And though the industry has grown at a rapid clip, there’s still deep confusion over questions as basic and crucial as “What is native?” Native is “a broad term that lacks definition,” said Xaxis CEO Brian Gleason.

Source: AdExchanger

 

The Future of Advertising is Content ‘Performance’ Marketing

Content marketing is mainstream. Whether it’s a B2B startup or a large consumer enterprise, most marketers now understand that stories are superior to ads because they’re simply more impactful. More than half of Canadian consumers who have bought online responded that branded content had influenced their purchase decision.

Source: Huffington Post

 

Native Advertising by Ben Young – Product Hunt

We want to expand on the Native Advertising Collection on ProductHunt, if your company isn’t on yet please do submit and share.

Source: Product Hunt

 

Industry Events:

 

Tags: Content Marketing, native ad content, native advertising, this week in native ads

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