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Campaign of the Week:
Sowing the Seeds
Source: The New York Times
Why we like it:
A great piece of work by Ford in both content and design, leading the way for greener plastics. Making a stand for a worldwide concern we can no longer ignore.
Notable Mention:
5 best practices for getting mobile users to pay attention to your native ads
Quote of the Week
How hot are native ads?
I think it’s gone beyond (being) inevitable. It’s here”
– Brian Steinberg, Variety’s media and advertising industry columnist
News:
Headway Digital Launches NativeWay, Its New Native Ads Tool Suite
Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using programmatic buying.
Source: Marketing Land
BuzzFeed pays Facebook millions of dollars to promote its clients’ ads
The BuzzFeed media empire, reported to be raising $250 million from NBCUniversal at a $1.5 billion valuation, is profitable and growing. From 2012 to 2013, BuzzFeed’s revenue tripled, and hit $46 million in the first half of 2014.
Source: Business Insider
Native ads drive monetized podcasts
At the Podcast Movement 2015 conference, the keynote presentations showed a theme of not getting into podcasting for the money. That said, to monetize a podcast, native advertising through sponsored content pops up as the most common route.
Source: Marketing Dive
Facebook Introducing New, High-Performing Ad Formats in the Audience Network
Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook’s two million advertisers. Today, we’re excited to announce a significant expansion of ad types and formats available in the Audience Network.
Source: Facebook
App Monetization Digest – How Apple’s New Ad Blocking Fuels Native Ads and the Common Myths About Them
If you’ve been wondering what’s new in the world of native advertising, we have a few answers that will certainly pique your interest. Experts are speculating that Apple’s decision to support ad blocking in the new OS versions could fuel growth of native advertising, which is a factor to keep an eye on going forward.
Source: Avocarrot
Something from us:
Jobs at Nudge
We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from industrial, to print, to digital. See the description and how to apply here.
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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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