One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…
One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by…
Our 200th Edition! 🎉 Thanks 🙏 to all subscribers – it’s a nice milestone. I pulled together some thoughts on the lessons learned, the highs, the lows, how our business…
A guide to native content success in partnership with The Atlantic. Introduction Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives…
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