This Week in Native Ads 4/3
Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community,…
This Week in Native Ads 1/17
One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google…
This Week in Native Ads 12/13
One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered…
This Week in Native Ads 9/13
One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…
This Week in Native Ads 8/23
One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…
This Week in Native Ads 3/1
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the…
This Week in Native Ads 8/24
Our 200th Edition! ? Thanks ? to all subscribers – it’s a nice milestone. I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry…
Native Can Convert, Here’s How
A guide to native content success in partnership with The Atlantic. Introduction Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives…
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