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It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the… Continue reading
So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a… Continue reading
As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer a short survey afterwards. Of the questions, one was to identify who the ad was for. There were a two key content types: 1) Thought leadership in the brands area. 2) Interview series brought to you by the brand. Continue reading
