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Tag: content

Commentary

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the work gone to waste. Effective collaboration helps solve this. The problem is data-driven collaboration is missing from all processes. At the moment, data is largely not involved in the collaboration process. At best some data or insight is shared in… Continue reading

Ben Young
Ben Young
March 26, 2021
Commentary

The origin of the newsletter

We’re in the middle of a newsletter renaissance, with many writers opting to use paid newsletters as a means to go independent. Most recently, newsletters are associated with marketing, for internal or external purposes. But where did they come from? How long have they been around? This piece digs in to that and what we may expect from the future.To get started, what is a newsletter, The etymology of the word, gives us clues. Continue reading

Ben Young
Ben Young
March 17, 2021
Commentary

Anatomy of bots: how we saved a major tech company from paying seven figures for fraudulent traffic

We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business growth coming from it. It is essential to take this beyond the headlines, from abstraction and dive into what is happening here. Following is a vivid example of a bot campaign in action, with one of our clients. All names… Continue reading

Ben Young
Ben Young
June 1, 2020
This Week in Native Ads

Edition #281 Brands inevitable DTC future

One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment's Worldwide Studios organization.” It’s not that they will now produce games… Continue reading

Ben Young
Ben Young
May 15, 2020
This Week in Native Ads

This Week in Native Ads 4/24

It’s Friday, you did it, again 🙂 One big thing This week felt like the real start to the second quarter and we’re seeing it in this week’s stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated ad product with their own ecommerce check out. And Horizon media took a deep dive into how our use of emojis has changed in… Continue reading

Ben Young
Ben Young
April 24, 2020
This Week in Native Ads

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high… Continue reading

Ben Young
Ben Young
April 3, 2020
This Week in Native Ads

This Week in Native Ads 3/27

If you haven’t yet, this would be the edition you forward to your CMO 🙂 One big thing We took a peek at Nudge data and brand content consumption is through the roof, if you’re a marketer trying to stay relevant, invest more in content. In some pockets we saw it as high as 80% increase and we are seeing week on week increases. If you’re a marketer and not sure what to do to stay relevant. There’s… Continue reading

Ben Young
Ben Young
March 27, 2020
This Week in Native Ads

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during this disruption print editions of major publications are likely to stop, or be paused. And some won’t come back. A… Continue reading

Ben Young
Ben Young
March 20, 2020
This Week in Native Ads

This Week in Native Ads 1/31

A crisp edition this week – but big news on the Barstool Sports side. I'm out next week and following but you'll be in good hands with an edit from our own Gustaf. One big thing It’s Super Bowl week – and somehow I haven’t seen any of the ads (yet). When we peek at Nudge data, we see that attention on all branded content goes up around the Super Bowl. The halo effect lifts boats for all brands… Continue reading

Ben Young
Ben Young
January 31, 2020