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Nudge Update, July 2018
As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks.
Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce Instagram Video measurement within the Nudge dashboard.
Video Executive Notes: in keeping with our video updates, we are excited to announce that Video Analysis will now be included in our AI powered Executive Notes.
Q1 Traffic Quality Study: we analyzed 9 million clicks to Branded Content in order to identify the highest quality traffic drivers. Here’s what we learned.
Travel Industry, Branded Content Report: we looked at the Travel Industry to report back to you on the best channels, content formats, and distribution insights. Our industry benchmarks, will help you better understand and report on performance from wherever your travel leads you.
Interviews: we recently had the pleasure of interviewing both Lexi Jarman, Global Director of Content Solutions at Financial Times and Nicholas Jackson, Creative Director & Branded Content specialist.
Roles at Nudge: Writer, Developer, Operator.
Scroll down for more information on all of the above.
Instagram Video Integration
Adding to our already robust video offerings that include Facebook, Youtube, and custom video players, we’re pleased to announce Instagram Video measurement within the Nudge dashboard. This is another step toward complete transparency and unification of data for marketers and publishers, looking for greater visibility into their data in order to better measure, optimize, and report on all Branded Content efforts, regardless of where they’re distributed. View implementation guidelines here.
Video Executive Notes
In keeping with video updates, we are pleased to announce that Video Analysis will now be included in our Executive Notes. Executive Notes, is one of Nudge’s most popular features, and provides real-time AI powered analysis of data, translated into actionable English language insights and recommendations. Executive Notes takes into account campaign performance, unique industry benchmarks, campaign objectives and more and is used by Publishers to optimize and report on performance, while Marketers find it to be a valuable tool for quick snapshots of campaign performance from day to day.
Nudge Easter Eggs
Double Clicking the Cogwheel: By double clicking the cog button inside of your campaign, you can now open the campaign settings in a new tab. We love making simple changes like this, in order to make your lives easier.
Search bar: Our upgraded search bar allows you to quickly find the campaign you’re looking for by searching Active Campaigns by brand, campaign name, publisher, start/end date, whitelisted URL or even by vertical, i.e. all finance campaigns. For example:
- Use ‘Brand:’ to search by brand.
- Use ‘Category:’ to search by advertiser category, i.e. finance.
- Use ‘start_date:’ followed by the date 2018-01-01 for campaigns that went live on that date.
Content Stream: When building a campaign, Nudge Content Stream allows you to view all tagged content that hasn’t yet been added to the campaign, reducing the time it takes to get your campaigns up and running. More on the Content Stream here.
Nudge Q1 Traffic Study
In Q1, we analyzed 9 million clicks to Branded Content in order to identify the highest quality traffic drivers, so you can better shape your approach to distribution for higher Attention Minutes. Take a look here.
Travel Industry, Branded Content Report
At Nudge, we all love to travel, so for our most recent report on Branded Content we decided to look at the Travel Industry to report back to you on the best channels, content formats, and distribution insights. Our industry benchmarks, will help you better understand and report on performance from wherever your travel leads you.
Interview: Financial Times’s Lexi Jarman on the State of Branded Content
Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition. We talked to Lexi about the challenges that comes with growing a global content business, rejecting content that isn’t up to par, the recipe to a successful partnership with FT and much more. Read the full interview with Lexi here.
Interview: Nicholas Jackson, Creative Director and Branded Content Specialist
Nicholas Jackson, formerly of NYTimes & Washington Post, is a Creative Director living in Brooklyn. We talked to Nick about the strategic & creative process for custom content campaigns, the industries biggest opportunities, his favorite campaigns and more. Head over to the interview here.
A Nudge Operator is a skilled digital marketing practitioner that navigates marketers through the Nudge platform to deliver great content. Read about the role.
Nudge is seeking a remote developer to help build innovative products in the content and advertising industry and to enable us to ship more product into the hands of our clients.
Freelance Content Writer
We’re on the hunt for a talented Freelancing Content Writer who can help us create more awesome content. Are you or someone you know a wizard with words? Step this way.
That’s it from us!
Make sure you connect with us on Facebook and Twitter, to hear the latest and greatest of what we’re doing, and seeing across the Branded Content + Native Advertising communities. Of course, if you’re thinking of getting started with Nudge, check out our quick guide for getting started, or just shoot us an email to firstname.lastname@example.org.
Until next time!
Gustaf (and the team at Nudge)