How to track marketing metrics
This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider to do the measurement. They will use this code, to record the measurements, then process it and show it in your dashboard. That is the simplistic explanation. Some systems are aggregators, and they pull in metrics that others… Continue reading
