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Tag: video metrics

What should you measure to understand the impact your video has? Explore the latest insights, data and research on video, video content and native video.

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider… Continue reading

Ben Young
Ben Young
January 17, 2020

How to analyze a video

Data really really helps in analyzing a video. So first stop is to go and get all your data on the video. Then re-watch the video, comparing how you watch it versus the data you have on its performance. Continue reading

Ben Young
Ben Young
January 17, 2020

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