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Tag: video metrics

What should you measure to understand the impact your video has? Explore the latest insights, data and research on video, video content and native video.

how to measure
how to measure

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider to do the measurement. They will use this code, to record the measurements, then process it and show it in your dashboard. That is the simplistic explanation. Some systems are aggregators, and they pull in metrics that others… Continue reading

Ben Young
Ben Young
January 17, 2020
marketing data analysis
marketing data analysis

How to analyze a video

Data really really helps in analyzing a video. So first stop is to go and get all your data on the video. Then re-watch the video, comparing how you watch it versus the data you have on its performance. Stop where people often stop, click where people are clicking. This will help contextualize and understand what the data is telling you. It may be obvious why people drop off at a certain point. Then you can go… Continue reading

Ben Young
Ben Young
January 17, 2020

This Week in Native Ads 9/20

One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct social display from publishers. Both efforts show the commitment but also collaboration to bring new solutions to market. Hats off to all. But the big guys aren’t slowing down either, with Amazon launching sponsored display as… Continue reading

Ben Young
Ben Young
September 20, 2019
Nudge product update
Nudge product update

Nudge Product Update 7/11

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, July 2018   As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks.   Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 11, 2018
Nudge product update
Nudge product update

Nudge Product Update 3/14

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, March 2018   It’s March already, springtime is around the corner and Q1 is wrapping up; please feel free to reach out if you have any upcoming campaigns and can use some help on measurement. This month we’ve got a short, but… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2018
Nudge's video & social integrations
Nudge's video & social integrations

Nudge Has Enhanced Video + Social

  We’re excited to share a sneak peek of our latest feature, our video + social integrations!     Today, we’re talking to none other than Ben Young, CEO & Founder of Nudge, about what we’ve built and what this means for our partners.   Interview summary: What we’ve built Why it’s important for Nudge What we’ve learned from building these features How it impacts the Nudge… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 7, 2018