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Tag: content stream

Edition #280 Brand Balance Sheets, 5/8

One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan Stanley analysts.” And why not, with attention up and cost per clicks down, it's a perfect storm. By my calculations,… Continue reading

Ben Young
Ben Young
May 8, 2020
eSports
eSports

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high and low risk assets. It seems in a digital world, the middle is being squeezed out. If it’s sizable, it becomes a portfolio item in a bigger company. Otherwise its small and niche. As it relates to readers, it seems… Continue reading

Ben Young
Ben Young
August 23, 2019
Nudge product update
Nudge product update

Nudge Product Update 7/11

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, July 2018   As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks.   Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 11, 2018
Native advertising content stream by Nudge
Native advertising content stream by Nudge

How to Identify Problems Early With Nudge’s Content Stream

  When you go to build a campaign, Nudge Content Stream allows you to see all of the pieces of content that haven’t yet been added to a campaign.   In turn, this reduces the time it takes for your team to build campaigns and minimizes the risk of error, which is part of our commitment to making the platform even smarter and easier to use. Nudge’s Content Stream helps marketers… Identify problems early. See all the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 12, 2017