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Reports

Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance

  Download the full report here.   Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s mobile traffic to the Global mobile traffic standard, the result is a staggering 83 percent. 4. Social Media is… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 10, 2019
Context in premium environments
Context in premium environments
Commentary

Why context in premium environments dominate how we respond to content

Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing – focus on improving the quality of your content campaigns. Now, not wanting to risk losing your interest this early into the article (due to what can be seen as an obfuscating statement), what I mean by quality is:  … Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 6, 2019
Nudge product update
Nudge product update
Product Updates

Nudge Product Update 7/11

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, July 2018   As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks.   Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 11, 2018
This Week in Native Ads

This Week in Native Ads 7/6

I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach. Not everyone is in the US (obviously) but it does make it a slower news week. The big news – we saw the Acxiom acquisition by IPG for $2.3b. My… Continue reading

Ben Young
Ben Young
July 6, 2018
People vs Attention
People vs Attention
Reports

Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found

  We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018.   Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck.   If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 5, 2018