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After a week hiatus, we’re back, with a juicy line up of stories. We’ve also started sharing more of our commentary on our website, over here.
One big thing
These Google Slides digging into how 7-figure newsletters make money was brilliant. Despite the cheesy title, it shows how you can tell a rich story using Google Slides. Even without a voice over. And the information is useful. It anticipates the questions you might have, how do they know that? They know the field well.
This should be the gold standard for content, this is what your content should do. And that’s not a set and forget, that’s a continuous goal.
I liked the takeaways, around when to go premium, how big should your newsletter be. But also the contrast, how small a newsletter can be to have an impact. They note the example of the Ferrari Market Letter, which earns $2m/year from only 5,000 subscribers. Between subscriptions and classifieds, it does alright.
There’s more to it, so do enjoy it over coffee. ☕
Notable stories this week
- [Google Slides] An inside look at how 7-figure newsletters make money.
- ^ That’s really good, do spend some time on it.
- Facebook explores paid deals for new publishing platform.
- Why Product Stories will make the press release obsolete.
- Anheuser Busch backs sports talk show on free video streamer Ficto.
- Nielsen’s new metrics uses Netflix’s Cobra Kai to show brand impact. Starting to think about measuring product placement like advertising.
- Tim Berners-Lee says ‘far too many young people’ remain excluded from the internet.
- Reddit partners with OMG to provide advertisers with deeper access to its platform.
- Telegram is exploring advertising as a revenue source, “announced plans to start selling ads in public Telegram channels as soon as later this year, as well as offering other premium services for businesses and users.”
- Google finally revealed how much personal data they collect in Chrome and Google App, DuckDuckGo shares.
- Amazon will present for the first time at NewFronts.
- [Twitter thread] On the need to measure strategically.
Campaign of the week
- Eharmony on Apartment Therapy, with ‘Here’s How Your Home Is Helping — Or Hurting — Your Relationship’.
- Bleacher Report partnered with Nike to deliver this neat campaign on International Women’s Day.
- Genesis on Road & Track. So many familiar spots in that video.
Smartest commentary
- “We find, however, that micro-influencers are better for actual conversion and for longer-term partnerships where there is already brand awareness in a market,” –Dr Lisa Creaven, Co-Founder, Spotlight Oral Care
That’s it for this week.
Thanks,
Ben
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