Category: Native Advertising

Native Advertising

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading

Ben Young

January 18, 2016

Native Advertising

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it on the brands owned networks. i.e. a DJ creates a track for your company and shares it via SoundCloud. Native advertising, is where that content is promoted on other websites, or prominently within the site it is shared on. Think… Continue reading

Ben Young

January 18, 2016

Content Marketing, Native Advertising

What is the difference between Native Advertising & Content Marketing?

Content Marketing is a strategy, to develop content, that engages customers to deliver on marketing objectives. Typically this is content hosted on own sites and social network profiles. Native advertising, is a promotion tactic, used within content marketing. This is either ads designed to blend into the website they are on, to promote content on the brands website. Or the content is hosted within the website they are being promoted on. Where it gets confusing, is that often, content marketing… Continue reading

Ben Young

January 18, 2016

Native Advertising

Why Nudge is the right tool for native

Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report. Unique Metrics Nudge is focused on paid content so the… Continue reading

Hollie-Blue Allum

January 12, 2016

Native Advertising

Native advertising vs Sponsored Content

In our Branded Content and Native Advertising Glossary we define each. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Sponsored content, similar to paid content, describes content that has been paid for by a brand. Content may or may not be directly related to the brand. You would say Sponsored Content is a type of Native Advertising, colloquially it… Continue reading

Ben Young

January 11, 2016

Native Advertising

How does native advertising work?

Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes like this: A URL or piece of content is put in to a native ad generator, which generates a customized ad, or multiple variations, that will fit across different sites and devices. This is then ad-served by a native ad… Continue reading

Ben Young

January 7, 2016

Native Advertising

How to Pick the Right Kind of Content for your Native Campaign

At Nudge we produce native content research reports. In these reports we look into categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. Over the last 6 months we’ve pulled together the top two formats within each category for attention and engagement. Based off your success metrics you can approach your next native content campaign with the right… Continue reading

Hollie-Blue Allum

October 21, 2015

Native Advertising

Guide To Native Content

Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting. To help we’ve organised a list of our posts with information for publishers, agencies and brands looking at formats, success metrics, optimizations and what you can learn from others within your category. Definition & Formats: What is Native Ad Content… Continue reading

Hollie-Blue Allum

October 14, 2015

Native Advertising

A simple yet effective guide to using native content in your marketing funnel

Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is to drive awareness for the upcoming movie, engagement and then ticket sales for the opening. Entertainment Native Content… Continue reading

Hollie-Blue Allum

October 8, 2015

Native Advertising

Food and Drink Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum

October 2, 2015