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Category: Analytics

All of our analytics content, including glossary, how to.

Analytics

How to pick the right marketing analytics dashboard

The right marketing analytics dashboard is the one that provides the visibility to reflect the performance of your marketing activities. It enables the team to make adjustments and keep their eyes on the goals.    In searching for a solution, typically the process looks like this:  As marketers, we tend to google it, open a website with a list and open a bunch of tabs, look at each website. Then maybe explore a couple.  This helps canvas the… Continue reading

Ben Young
Ben Young
February 23, 2021
Analytics

Low admin analytics option for developers.

We pulled together this post to help sum up some of the ways to tackle analytics, from log based, events, private hosting. Developers have a rich array of solutions available to them. Many of the solutions come down to, what is the initial setup, ongoing administration AND will my team use it. Our pitch at Nudge to developers, is the low admin option. You install the code once. Then the marketers on your team can configure if they… Continue reading

Ben Young
Ben Young
May 25, 2020
Analytics

Partner won’t support DCM trackers?

In a first-party, privacy-centric world, these issues are popping up more and more – marketers unable to track their activity. As a marketer, you can’t be investing without solid established measurement. Why wouldn’t some folks want DCM click trackers? Cautious around inappropriate use by other agencies/brands. Easier to say a blanket no. Not covered in contract. Transparency. Use of traffic which can slip past IVT partners. Changes in browser support (away from third party cookies) What solutions are there? First… Continue reading

Ben Young
Ben Young
March 26, 2020
Analytics

How to measure brand awareness

The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands do you know? Doing this pre and post-marketing and advertising activity or engagement from your clients will help establish – how your work has driven brand awareness. Continue reading

Ben Young
Ben Young
January 17, 2020
Analytics, How To

How to track marketing metrics

Marketing metrics are tracked and measured by your marketing analytics software. To track the metrics, you need to install the code provided by your marketing analytics partner. Some metrics may need additional configuration, for example tracking conversions, or engagement rates. Which may need defining with additional o’clock actions. Once you have installed the code, you will need to QA it to make sure it is tracking correctly. Then after a few hours, you should be able to log in and… Continue reading

Ben Young
Ben Young
January 17, 2020
Analytics

How to critically analyze

Critically analyzing means pulling apart the data and understanding each component. Break it apart, into a series of statements. Is each statement true? What is the opposite? What is not being said? If someone is saying look this way, what is the other way? This helps form the bones of critical thinking. Continue reading

Ben Young
Ben Young
January 17, 2020
Analytics

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded. The closer you can mimic the real world method the better. This is a great first step in helping interpret the data that you are… Continue reading

Ben Young
Ben Young
January 17, 2020
Analytics

How to make data driven decisions

Data-enabled decisions mean you use data to help guide decision making. Data can help provide direction or help unstick indecision, by providing feedback. It’s worth noting that data just reflects something that has been observed. So it is often not perfect. But if it can help guide and inform your decision great. Continue reading

Ben Young
Ben Young
January 17, 2020
Analytics

How to deliver data driven marketing

Embrace data driven decision making as an input in to your marketing. As you shape up your strategy and plans, use data audits to understand what is working and what isn’t working. Then embrace continual optimization and changes through a regular data feedback loop in to progress. This could be real-time dashboards for the tactical through to bigger reports for the monthly, quarterly and annual. Continue reading

Ben Young
Ben Young
January 17, 2020
Analytics

How to analyze an article example

First load up the article, pull up your content analytics, then start to look through the data. Does the article perform above benchmarks? Below? Are people reading all of it? Is there a common drop off point? What devices are they reading on? Was it at expectations / above?… Continue reading

Ben Young
Ben Young
January 17, 2020