What is product analytics and why do you need it
The act of measuring and tracking how users engage with a product is analytics. Technically speaking, the act of measuring isn’t analytics, it becomes analytics once it has analysis on the raw data. But people most often refer to both as analytics. You need product analytics to help understand the performance of the product. To then identify areas to improve, and prioritize where additional resources go to improve the product. Without analytics these decisions would be very challenging and fraught… Continue reading