What is advantages and challenges of content marketing?
Advantages of content marketing: Low cost to entry (but effort to excel) Low to zero ongoing cost to keep doing content marketing Building marketing assets that work 24/7 365 days a year. Build awareness of your brand and cut through the noise Enhance differentiation and preference for your offering Direct engagement with customers It exists close to the purchase journey Positions as a market leader There is more on the advantages (and disadvantages of content marketing). The common challenges… Continue reading