Analytics help inform research teams, and guide them to areas that may need more exploration. It’s kind of like a compass in providing direction and like a coach in providing feedback on what’s working. Analytics enables research teams to be more agile and make data-informed decisions. To identify areas of opportunity. And provide confidence in models or predictions that may have been made. They can also provide early indicators of success in experiments.
However research teams need to know how the data is collected, the limitations of it, and what types of insights it can lead to. To make sure they know that context. Great research outcomes come from data and their lens that the teams put on it, to have impact with customers.