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Getting the word out there is no easy task. But if you have a great product, this makes it a lot easier. As your marketing teams can spend time educating the market on the product, the proposition, problems it solves and what it enables customers to do more effectively. Often the main objective of marketing for SAAS is new logos. That is growth in customers. And that means getting in front of as many prospective customers as possible and… Continue reading
The definition of SAAS marketing, is taking a SAAS product to market and enhancing it through product, proposition and price. Often people think of the actual marketing activities as being the definition. But marketing is a combination of all of these things. However, a lot more of the resources and effort goes into marketing activities like content marketing. What makes SAAS marketing unique is that the product is delivered online, available to the customer 24/7 and marketers typically have direct… Continue reading
Nudge. Nudge lets you see how many people come through each traffic source, the engagement that comes from sharing. And how these traffic sources engage with your website. This is invaluable in shaping your channel strategy, as not only can you quantify how many came from each source, but the relative quality of each source. To see how it is driving impact for your website and your objectives. … Continue reading
SAAS companies tend to get started with one or two niches, which lets them break through. And this is why SAAS companies find it hard to scale up. Because they run out of room in their niches. Whereas students of Byron Sharp – How Brands Grow, know that SAAS companies need to go broader with their targeting and continue to refresh the memory of their prospective markets. This is why SAAS companies struggle to scale, because they need to… Continue reading
SAAS marketing is different because the product itself is available with little to no barriers to entry. You don’t need to go to an obscure store, or leave your desk to buy it. You can buy it right now. You can also quickly compare it to the competition. The digital delivery means SAAS companies have direct access to their customers. In the past, before SAAS, you wouldn’t have direct access to your customers at all and it could take a… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. … Continue reading
Content marketing is a highly effective marketing technique for SAAS companies. It is so effective as it brings customers literally to your storefront and engages them. They can take action if they see value straight away. Or know where to come back if they would like to use the product. It’s the digital equivalent of a cooking demonstration at a supermarket. Oh, those ingredients look great, I’ll grab some right now. Content is that draw card that brings customers in. Continue reading
Content marketing is a natural fit for promoting a SAAS product and building early momentum. Creating the first 100 pieces of content. Content that helps pull in prospective customers and educates, informs or entertains them. All the whilst informing them of the value proposition. Content marketing will help pull in prospective customers to your website. Where they can quickly sign up if they’re interested. A free trial, demo, or entry level version will greatly help with conversions. As it reduces… Continue reading
A great place to start is with content marketing. Creating content that helps prospective customers, solve the problem you help with. This works to attract potential customers, and educates them on your value proposition. The creation of the content is also a forcing function, to succinctly show the market how you add value. So it’s a win from a number of different angles. Whilst it is easy to get started, it takes work to do it well and at scale. Continue reading
One of the effective ways for SAAS companies to reach SME’s is content marketing. Content marketing means SAAS companies can create helpful content that educates SME’s on how they can help solve their problems. So it can be direct, transparent and immediately helpful. Often using their product is part of the solution. So it makes this tactic perfect. Other benefits of content marketing, is that it is low cost to get started. Effective content works 24/7, so is a… Continue reading
