The definition of SAAS marketing, is taking a SAAS product to market and enhancing it through product, proposition and price. Often people think of the actual marketing activities as being the definition. But marketing is a combination of all of these things. However, a lot more of the resources and effort goes into marketing activities like content marketing.
What makes SAAS marketing unique is that the product is delivered online, available to the customer 24/7 and marketers typically have direct access to the customers. And prospective customers. Whereas in other businesses this isn’t always possible. This enables SAAS marketers to be more efficient, nimble and respond to customer feedback faster.