Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
All was quiet ahead of SxSW — it’s a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask — I’m collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side — we’re seeing promising results with content studios start to hit hard realities of scale. DigiDay digs in to this a bit more. Continue reading
This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use. When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that no longer made sense with Nudge today. This update is to address a lot of those issues. Version… Continue reading
When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account. By running your campaigns through Nudge it helps streamline these. Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing. With all these moving… Continue reading
Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Continue reading
At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace. Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy. Publishers need to meet clients’ demand for a proof of performance before they invest. Pressure mounts on publishers to provide advertisers with fool-proof/original… Continue reading
Within the Nudge dashboard clients can now access customized reporting. For the last 3 years clients have been coming to us directly to request custom reports. For example they want to know insights to optimize the campaign, in-depth end of campaign reports, category insights and custom data requests such a data split by geo region. To help clients we’ve now automated this, so that within the Nudge dashboard you can… Continue reading
DoubleClick is used by the vast majority of leading advertisers, agencies and publishers, and some of the things we keep hearing in the market are: a. As an agency or advertiser we’re already supplying everything through DCM and would like our content analytics to be wrapped up in this. b. Some publishers aren’t able to install the code directly on the page but we can install via DCM. Follow this… Continue reading
This week I got out of the big smoke and headed to Chicago & Boston to talk native with existing and soon-to-be clients. It’s the best part of my job — sitting down, helping people adopt native. The common thread is what I touched on last week, there’s a bunch of brands still sitting on the fences, as they need some help getting started with native. So whilst early adopters are getting slick, the bulk of the adoption curve need… Continue reading
We see a native acquisition (with more in the works I hear), WaPo launches a new native unit – and BurdaForward releases insights on how native content drives attitudinal shifts. Notable Stories this Week NY Times looks to programmatic ad sales in international markets. Related, the Director of Programmatic from NY Times, Sara Badler, will be speaking at the native ad talks next week. RSVP here. Continue reading
As a marketer, you are used to spending your time slaving away on your laptop, liaising with creative agencies, going back and forth to the graphics team to nail that particular infographic – sadly, no matter how great your content is, it simply won’t make any difference if your distribution strategy isn’t on point. A growing numbers of advertisers and publishers that we talk to feel like they have tapped out in terms… Continue reading