Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition. Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic’s legacy pricing structure penalize premium. ^ Related, media companies scramble to meet annual goals. LinkedIn integrates… Continue reading
One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat. The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight. The real question is, of the bunch,… Continue reading
This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend. One big thing Consolidation in branded content is coming. From Lauren over at BI, I agree with this. Those that are slick are getting the lions share, then if they have a portfolio they… Continue reading
Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem. Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy. In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading
This week, we here at Nudge celebrated surpassing 3.2 billion impressions in 2018. A big thanks to all of those that helped us get there! Notable stories this week How fraudsters are hiding as real DSPs. An enlightening read. And the FBI seeks help in a media-buying probe. How the BBC ties memory to branded content effectiveness. The… Continue reading
A Letter from Nudge CEO Nudge has surpassed 3 Billion impressions this year. This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners. It’s difficult to name names (you know how legal is) but here are a few highlights that I’d like… Continue reading
Thanks to Mel for taking over last week, if you missed it here’s a link. Back in action, AdWeek is on here in NY – so panels a plenty. One big thing A decentralized web – Tim Berners-Lee wants it to come back the other way from where central platforms hold your data. To where everyone keeps a wallet of their private date. If you squint – it’s an… Continue reading
Hey friends! Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads! Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign KPIs: The Telegraph is now measuring branded content with biological response data. While it… Continue reading
One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But it’s largely just one side of the industry so feels tone deaf. There isn’t… Continue reading
Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations. In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading