How does content marketing drive sales for SAAS startups?
This post outlines how content marketing drives sales for SAAS companies. Customers engage with the content created, consume it, and then if interested will make a purchase. Content acts as a way to get in front of potential customers, educate them and gets them closer to purchase. It may be they read a blog post, sign up to the newsletter, then later purchase the product. That’s the path for how content marketing drives sales for SAAS. Content can sit at… Continue reading