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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

Why is bounce rate important for content marketing?

Bounce rate is important for content marketing because it provides a feedback loop on how engaging the content is. The rate at which people leave the content informs them of where and how it can be improved or whether it is an acceptable level. Not all bounce rate behavior is bad, it can simply mean someone didn’t find what they were looking for. But it is worth investigating if it is high, as it can signal other problems. It is… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the most important metrics to track in digital marketing?

The most important metrics to to track are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if theyย click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use a bounce rate that… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the most important metrics to look at with a marketing campaign?

The most important metrics to look at in a campaign are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How do I learn marketing analytics?

Marketing analytics is a confounding field, it can be immensely (and overly) complex at one end and then frighteningly simple at the other. But the best way to learn, is to get your hands dirty, to try some of the tools. And this forms the basis of any marketing career. You don’t have to be an analytics person to learn and get comfortable with marketing analytics. Analytics plays a role in each part of marketing, so even if this is… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Why are content hubs important

Content hubs are important as they provide a place for brands to house all their content on a particular topic. This lets them focus on exactly what the customer needs and adjust accordingly. This post is part of the Guide to Content Hubs. Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How exactly is a content hub used?

A content hub is used to hold all the content in a specific destination for customers to find. Putting all the related content together in one place, makes it easier to find and navigate around commonly read content. For the brand it makes it easier to organize and optimize performance. Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What metrics should you use in the attention economy?

Metrics you should use in the attention economy: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use a bounce rate… Continue reading

Ben Young
Ben Young
November 4, 2022