Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
At the start of a campaign, metrics you may consider are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take… Continue reading
Marketers should consider some of these common metrics to understand performance: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take… Continue reading
What do others spend on their content marketing tools? High performing brands spend up to 25% of their budget on measurement. So the answer is less, would you spend, more of, how much performance do you want? As the top performers invest in their measurement and analytics. It gives them more intelligence on the areas to improve, so they can lift the quality of their content programs. Read more in our piece on How much should you spend on measurement?… Continue reading
The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take the desired action. Bounce… Continue reading
Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The platform does three things really well. It is easy to use. It has relevant metrics to reflect customer engagement. Insights, it analyses your data and gives you the… Continue reading
Nudge provides an array of metrics to help content marketers understand performance. The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion… Continue reading
A great place to get started, is to have a side project, where you install analytics. And it gives you an opportunity to make sense of the metrics, what each means and what the customer is doing when it is recorded. You can then use the metrics to find areas of improvement, what does this data tell me, about what I am doing and how I can improve? A side project is just such and say way to get started. Continue reading
The most common marketing metrics are: Reach, measured through number of people. Attention, how long people spend on your website/landing page/experience Click through rate, or clicks. How many people click through, or the rate at which they click. Conversions or conversion rate. How many people take the conversion action or rate at which they convert. Most systems will deliver a slice of these type of metrics. To help you find performance in… Continue reading
Marketing agencies can only guarantee the things that they can control. So if their mandate is marketing, to build assets, creative, messaging and distribution. These are the areas they know they can perform in. Once a prospective customer goes into a funnel, or hits a product store, there are then elements out of their control. That’s not to say it can’t be done, but companies have to be realistic. Where are agencies apply their work, and what is the best… Continue reading
If you had 10 minutes to find a way to improve performance of your content marketing, a great place to start is your analytics. Log in, and take a look at a few different things, what are my top performing pieces of content? And why? And then do the same with your lowest performing pieces of content. Seeking to answer the question, what does an ideal piece of content look like for me? And then you have made yourself smarter,… Continue reading