Ben Young
Ben Young
November 4, 2022

When it comes to analytics on your content hub, some metrics to consider:

  • Reach, how many people are we getting in front of
  • Attention, how long people are engaging for each click.
  • Average Scroll, how are customers consuming the page and content.
  • Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
  • Conversion rate, rate at which people take the desired action.
  • Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.Β 

These all help to get an understanding of what is resonating with the customer.Β 

This post is part of the Guide to Content Hubs.