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The reason marketers measure marketing metrics is to provide feedback on how effective marketing is performing.
This then enables marketers to take action, find areas of improvement, allocate resources more effectively, whilst keeping the customer front and centre.
It is a vital feedback loop.
The role of marketing metrics in that feedback loop is to give context and color to the feedback. They help inform different actions which took place, and different types of analysis, all with the express aim of uncovering insights which can drive performance.
If you didn’t measure any marketing metrics, as a marketer, you would be operating blind, without crucial data, to understand impact. This would then lead to lower performing work, as there is no threshold for performance.
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This is part of our What is Marketing Analytics? A guide
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