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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Edition #391 On how liquor companies can’t own the outlets they are sold in – and what that means for Google. AI content and loads of stories this week. I’m on page 33 of the Department of Justice’s complaint against Google and its practices in the ad tech space. It is worth giving it a read, to see exactly what the complaints are and their rationale. It is also curious, to see how a narrative can be… Continue reading
You may have logged into Google Analytics and found this notice: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags. The transition is underway from Universal Analytics to GA4. Many folks are taking this opportunity, to also explore other analytics solutions like… Continue reading
Edition #390 A breakdown on how Substack is driving subscribers, fonts in content and DHL helps rescue big cats. If you want to get a new newsletter subscriber, the best way, is to get a mention in another newsletter. The same for a podcast. Why? Because the subscriber has already made the first decision, to subscribe to that newsletter, why not another? It’s also why every YouTube host asks you to ‘like and subscribe’, to feed the recommendation… Continue reading
Edition #389 A Youtube masterclass on strategy, TikTok is cheaper and Robinhood to launch new media arm. This week YouTube announced free streaming channels. “A YouTube spokeswoman said the company is running a small experiment that lets a subset of viewers watch free, ad-supported channels and is using it to gauge viewer interest. “We’re always looking for new ways to provide viewers a central destination to more easily find, watch and share the content that matters most… Continue reading
Content marketing analytics is measuring and analyzing content marketing efforts. The metrics are shown in an online dashboard. Content marketers can use this data as a feedback loop to enable them to measure progress, find areas of improvement and link back to business results. Before proceeding further, if you do not know enough about content marketing metrics, I recommend the following articles. What are some content marketing metrics to follow? Why type of content marketing metrics does Nudge… Continue reading
Campaign analytics is the process of collecting & analyzing data on advertising & marketing campaigns. The aim of campaign analytics is to provide a feedback loop for how the campaign is going, and to make adjustments to improve the overall outcomes. This can be a challenging exercise, to collect the data, and get signal from it in a fast enough time frame. Often analytics teams rely on multiple tools to get the understanding they need. Read more: Nudge… Continue reading
The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading
Edition #388 What Wall Street thinks will happen this year and what that might mean for marketers. Investment banks like Goldman Sachs release annual outlook reports, to keep their clients informed and to drum up business ????. This years report from Goldman is titled Heavy Fog. I thought I’d take a peek, from the lens of a CMO. What can their POV on the markets, provide as intel for marketers. After all, businesses march to the beat of… Continue reading
How Enterprise pricing works at Nudge. We charge a platform fee, which is based on traffic volume. To estimate, you can use our Pricing calculator at the bottom of our pricing page. Typically you can bundle Enterprise Services once your platform fee exceeds $70k/year or $5.8k/month. Notes on what counts as billable traffic For agencies, if you are placing Nudge on the destination page or piece of content. You want to estimate the total traffic or clicks to… Continue reading
Nudge is a toolkit to help businesses to get a better understanding of how customers are engaging. That feedback loop helps them make better decisions to improve effectiveness and efficiency. The ways Nudge pays for itself is through time saving for the folks using the technology. Enabling them to get to insights and action faster. And encouraging more use of data in their workflows through the easy to use dashboard. Once these are actioned, an improvement of a 5-15% on… Continue reading